Job Search: Social Media


The basic fundamentals of job searching with social media are discussed here. Review the Optimal Resume Guide to LinkedIn posted on the right of the Career Services home page www.post.edu/careerservices and for an in-depth review read Job Searching with Social Media For Dummies by Joshua Waldman, MBA.  Organize and manage your social media profiles – professional and personal – by using www.HootSuite.com or www.TweetDeck.com .

Twitter Job Search.

Twitter is a real-time microblogging network which can serve as an outlet to real-time job postings. You may be surprised at how much Twitter has to offer your job search and job networking.

Your Twitter Profile


First, prepare a Twitter account with a professional image that is suitable for the eyes of recruiters, HR personnel, and employers. We suggest you use your real name to increase your internet brand. For example, if your name is Sally Smith, we recommend an alias such as @sallySmith or @Sally_Smith.  Choose a professional profile photo to upload and write a 160 character professional bio which includes words relating to the job you want so Google will index you with those “tags”.

Who to Follow - Networking

  • Follow companies or organizations you have a career interest in.
  • Use Twitter directories, such as www.twellow.com, to search keywords related to your job search and locate people who may lead to networking opportunities. Look at www.wefollow.com to search for networking opportunities organized by groups (i.e. Tech, Marketing, Entrepreneur).

Job Search – Job Postings

  • Use www.twellow.com or any Twitter directory and enter “recruiter,yourcitystate”. Since you are searching for Twitter users you need to have the quotations before and after the search tag. Follow these people. Be creative and search Twitter users on other tags such as “internships”.
  • Search Twitter for real-time job postings using a hash tag which is a simple way for people to search for tweets on a common topic, such as:  #jobs, #careers, #employment, #jobhunt, #hiring, #jobsearch, #recruiters, #jobpostings, and the like.
  • You can search Twitter for jobs using a keyword at www.TwitJobSearch.com
  • Follow @jobshouts and @tweetmyjobs tor Twitter job postings.
  • Sign up on www.TweetMyJobs.com for a Twitter feed/job channel. After creating an account, from the Jobseeker Tools menu, choose “JobChannels”. Find a channel that you like and follow it.
  • Search @socialmediajob and connect with other recruiters posting jobs on Twitter.

LinkedIn Job Search.

LinkedIn is a high-level professional networking service – a social network for professionals. Employers and recruiters come to LinkedIn to both post high quality jobs and to search for prospective high-quality employees.

Your LinkedIn Profile
Your LinkedIn profile is critical as recruiters and hiring managers will very likely be reading this. As with Twitter, use your internet brand name. Your profile consists of three key components which employers look at: a professional profile photo, a professional headline which should include good keywords for those who will be searching to find you, and your profile summary. Look at other professionals’ profiles from your respective industry to get ideas of how you want to present yourself.  Add your websites to increase Google’s indexing of your internet brand.

  • There are a lot of sections available to you on LinkedIn to brag about your accomplishments so use them all as appropriate – summary, experience, skills & expertise, education,  interests, groups & associations, volunteer experience, certifications, courses, honors & awards, languages, projects, patents, publications,  and personal information. 
  • Request recommendations from co-workers and those who know you well and can make statements about your character and skills that would impress an employer.
  • Review the “Optimal Resume Guide to LinkedIn” posted on the right of the Career Services home page (www.post.edu/careerservices) for additional information.

Make Connections – Networking

  • Build your connections but be selective as this is your professional network and not a personal social network like Facebook. Do not pursue connections with people who are inappropriate for your professional network.
  • Join “Groups” on LinkedIn that are related to your major, background, interests, or the type of job you want to get. Not only will this open doors to targeted networking opportunities, but you can also learn from the questions and discussions that are being exchanged within the group.

Job Search – Job Postings

  • Research a company profile before you apply for a job or interview. Search by “Company”.
  • Before an interview, search by “People” for the interviewers and hiring manager to gain a perspective on who you will be speaking with but DO NOT mention this during the interview as it can be perceived as an uninvited invasion of their privacy.
  • Search LinkedIn’s ”Jobs”  by keyword or location, or by specific criteria using the advanced search.

Facebook Job Search .

On Facebook you want to be “found” and make connections for your job search but you also want to control what information certain people can view.

Your Facebook Profile and Wall

The name on your Facebook account should be the internet brand name you chose. If not, you can change it so your URL will be: substituting your own internet brand name. Complete all sections of your profile with an eye toward looking as professional as possible.

Your privacy settings are your best friend on Facebook if you want to both use your Facebook account for your job search and use it to socialize with family and friends. Choose to share with
“Everyone” your profile and websites. After that the privacy can get a bit dicey depending on what your family and friends post to your wall, as well as being careful and tactful with your own postings if you open that area up to “Everyone”. We would suggest restricting everything except your “Basic Info” to “Friends” only or setting up a “Custom” privacy account to fit your needs.
There is a strategic exception. You can post things to your wall every couple days that reinforce your value proposition to a recruiter or prospective employer. After you post them, on the bottom ottobottom right of the post is a share button which you can change from “friends” to bottom right of the post is a share button which you can change from “Friends” to “public” and in this way be selective about having specific posts only show up on your public wall (as well as your personal wall). An example is to post about an article in your field, provide the link and some intelligent comments on the article. Mark just that post “Public.”

Make Connections – Networking

You can search for companies or interests that are important to your job search and not only learn about the companies but join in conversations and make connections within the company. You will also see which of your friends are working at that company.

Buy a Facebook marketing ad and promote yourself. Facebook ads are on the right side of your wall. You will pay by “Click per 1000” or CPM. You can create an ad with your picture, identify the company you want to work for, recently graduated in XX major, and click to see your resume. Target large companies and specify in the ad headline. May run about $50/week depending on what demographics you select. The “Create an Ad” link is at the bottom of every Facebook page.

Job Search – Job Postings

You can run many different types of searches for jobs and internships using those two words, or a company name followed by the word “jobs”. You can also use the following job boards on Facebook.

  • BranchOut – largest professional network on Facebook with 25 million users in 200 countries and over 3 million jobs and 20,000 internships.
  • Simply Hired – largest job board aggregator service in the world.
  • Innovate CV App – will convert your Facebook or LinkedIn profile, PDF or Word doc into an Innovate CV and from there you can post on your wall.

If you aren’t over whelmed by now then take a look at www.jibe.com, a service that allows companies to create mobile-friendly versions of their career pages and lets applicants apply from their smart phones, or CareerAmp in Facebook.