Marketing Concentration (MBA)

Traditional marketing is no longer enough. The face of the industry is evolving rapidly, with new technologies, strategies, and opportunities emerging every day. To stay relevant – and succeed – you’ll need to meet these exciting changes and challenges head on. 

You’re a motivated, forward-thinking professional who wants to master the art and science of creating value and profit for your organization in our new global economy. Our MBA with a Concentration in Marketing builds on a foundation of courses, and you’ll learn how to develop new offerings, capitalize on new opportunities, communicate effectively with prospects, grow your customer base and more. 

In our Marketing concentration, you’ll: 

  • Learn from our faculty of professionals who bring their years of marketing industry expertise to the classroom  

  • Be prepared for a dynamic career in the rapidly growing marketing industry, such as marketing analyst, product developer, marketing strategist, marketing director and more 

  • Learn completely online in an accelerated degree program while you stay in your current career

Find out why the Malcolm Baldrige School of Business was ranked in the top 10 for return on investment by Payscale in 2014.

The Marketing Concentration in the MBA Program of study builds on the core and foundation to provide specialized knowledge and applied skills in writing marketing plans, developing new products and services, matching value propositions to buyers and management of marketing organizations. Students also learn applied strategies in the use of Customer Relationship Management and Sales Lead Management systems.  

Graduates of this concentration learn skills that will provide opportunities for career entry or advancement in the marketing field, including but not limited to: marketing analyst, sales supervisor or manager, business development manager, product researcher, product developer, marketing strategist or marketing manager, director or executive.

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