Students in the Associate of Science in Marketing degree program will gain an understanding of current market theory and practices. Special attention is paid to current technological advances in marketing, ethical marketing practices, consumer relationships and Internet-based marketing trends. Students will gain skills in direct marketing, social marketing, multi-cultural advertising, retailing, strategic marketing, market research, and sales promotions. Through analysis of the current market, they will learn how to measure the effectiveness of marketing strategies locally, nationally and globally.
Graduates can seek employment in the areas of customer relationship management, marketing strategy development, and marketing trend analysis.
This degree program is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP).