Associate of Science in Marketing

If you want to meet the exciting world of marketing head-on, our A.S. in Marketing is a great place to start. You’ll get a foundational education in the fundamental marketing principles of sales, retail operations and strategy. You can also choose a marketing elective and gain in-depth knowledge of advertising, marketing research, marketing management, or consumer behavior.

Get to know why the Malcolm Baldrige School of Business was ranked in the top 10 for return on investment by Payscale in 2014.

In our A.S. in Marketing, you’ll:

  • Learn in a practice-based program to gain valuable real-world experience before you graduate

  • Prepare for a challenging career in a variety of industries

  • Be able to apply credits you’ve earned to a Bachelor in Marketing degree

Students in the Associate of Science in Marketing degree program will gain an understanding of current market theory and practices. Special attention is paid to current technological advances in marketing, ethical marketing practices, consumer relationships and Internet-based marketing trends. Students will gain skills in direct marketing, social marketing, multi-cultural advertising, retailing, strategic marketing, market research, and sales promotions. Through analysis of the current market, they will learn how to measure the effectiveness of marketing strategies locally, nationally and globally. 

Graduates can seek employment in the areas of customer relationship management, marketing strategy development, and marketing trend analysis.

 This degree program is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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