Bachelor of Science in Marketing

In business, you get what you want by giving other people what they want.
- Alice MacDougall

In today's world, the ability to satisfy the customer is king.  That's why Post University's Bachelor of Science in Marketing program prepares students to creatively and consistently identify and satisfy consumer needs. Students become familiar with the specialized skills of selling, advertising, retailing, marketing and market research -- areas that are expected to grow by as much as 25 percent in the coming years.  Our courses provide an understanding of current marketing theory and practices with special attention paid to the marketing mix of product, place, promotion, and price.

Post University's marketing students not only take courses related to their major, they take courses in liberal arts, organizational leadership, and personal development – all of which provide the breadth and depth of knowledge needed to become a leader in the field of marketing.   In addition, students are encouraged to participate in cooperative education experiences so they have some hands-on, real-life work experience before they graduate. 

Post University's marketing program offers three concentrations:  general marketing, sales management and international marketing.  Students who graduate with a marketing degree generally work in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer relations, and direct marketing. Many of our graduates begin their careers in sales or management at the retail level or as outside sales representatives. 

Faculty Advisor Contact Information
Michael Conard
(203) 596-4655