In today's world, the ability to satisfy the customer is essential. The Malcolm Baldrige School of Business at Post University's Bachelor of Science in Marketing degree program prepares students to creatively and consistently identify and satisfy consumer needs. Students gain an understanding of current marketing theory and best practices with special attention to the “Four P’s” of the marketing mix: Product, Place, Promotion and Price. This program is presented with a consumer-focus perspective, which includes teaching the specialized skills of selling, advertising, retailing, strategic marketing, market research, and understanding the consumer. Students will also explore topics on leadership, ethics, market analysis and measuring effectiveness of marketing campaigns and processes.
While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in business-to-business sales, the marketing program will also prepare students for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing.
Marketing majors with prior business experience learn how to develop and integrate effective business strategies with marketing tools to enhance product or service distribution.
When choosing a degree in marketing from The Malcolm Baldrige School of Business at Post University, you will study in highly interactive, small classes. Our faculty members have both advanced degrees and years of relevant business experience.
Faculty Advisor Contact Information
|MARKETING DEGREE PROGRAM FAST FACTS|
|STUDENTS IN THIS DEGREE PROGRAM||37|
|AVERAGE CLASS SIZE||12|
|2011-2012 PROGRAM COMPLETERS||9|
|NORMAL PROGRAM COMPLETION TIME||4 years|
|DEGREE PROGRAM COST|
|4-Year Degree Program Tuition and Fees*||$109,800|
|4-Year Room and Board*||$41,720|
|Approximate Program Text Book Cost*||$6,000|
|*This is the cost of the entire degree program using current tuition and room and board rates. Actual program cost will vary depending on the amount of financial aid provided and whether or not students transfer in any credits. For current tuition rates, go to http://www.post.edu/maincampus/tuition.shtml.|
|OCCUPATIONS (This degree will prepare you for careers including, but not limited to, the ones listed below.)|
|Advertising Sales Agents||http://www.onetonline.org/link/summary/41-3011.00|
|Marketing Research Analyst & Marketing Specialists||http://www.onetonline.org/link/summary/13-1161.00|
|Search Marketing Strategists||http://www.onetonline.org/link/summary/15-1199.10|
|Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products||http://www.onetonline.org/link/summary/41-4011.00|
|Insurance Sales Agents||http://www.onetonline.org/link/summary/41-3021.00|
|Public Relations Specialists||http://www.onetonline.org/link/summary/27-3031.00|
|Securities, Commodities, and Financial Services Sales Agents||http://www.onetonline.org/link/summary/41-3031.00|