Bachelor of Science in Marketing

ENG110

College Writing - 3 Credits

This course is designed to develop and refine the analytical/critical reading skills and the substantive writing skills of freshmen.  This intensive writing class will focus on writing essays of varying length and expose students to the various rhetorical modes of writing that will contribute to their success in university courses and their chosen careers.

BUS311

Managerial Communications - 3 Credits

This course is designed to provide instruction in organization and construction of the written, technological, and oral communication used in modern business.

Prerequisite: ENG207.

ENG120

College Writing II - 3 Credits

College Writing II looks to expand upon the writing skills attained in ENG110. As a student-centered course, students explore their own writing in peer, group, and self-review skill sessions. Students enhance self-editing skills and increase awareness of the revision skills needed in both college coursework and in careers. The course will further develop students' understanding of the writing process from pre-writing to final draft. This course encourages students to have their writing evaluated across the curriculum. The course culminates in a research essay and portfolio of original work.

Pre-requisite: ENG110.

COM107

Intro to Communications - 3 credits

This introductory course will focus on the knowledge and skills that students need to become competent communicators.  This information and these skills will include speaking, listening, media literacy, computer-mediated communication, cultural sensitivity, workplace communication, group dynamics, and critical thinking.  Students will prepare and present speeches and group projects that utilize media and technology.  Emphasis will be place on personal, social and workplace interaction both individually and in group settings.

CIS112

Introduction to Computing - 3 Credits

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. 

Students may prove competency by passing a waiver examination.  No credit is granted if the requirement is waived.

ACC111

Financial Accounting - 3 Credits

This course is for the student to learn about accounting as an information development and communications function that supports economic decision-making. The course will help students perform financial analysis; derive information for personal or organizational decisions; and understand business, governmental, and other organizational entities.

ECO201

Macroeconomics - 3 Credits

This course examines the fundamental analytical structure of a macro economy and familiarizes students with the problems of employment, inflation, interest rates, and business cycles. Topics include the determination of income and output, the role of fiscal and monetary policy, and the interaction of an economy with the rest of the world within a global framework.

MGT105

Principles of Management - 3 Credits

This course is an introduction to the principles of management and their application in public and private, profit and non-profit organizations. Students will explore the areas of employee motivation, group behavior, leadership, strategic planning, organizational design, and career opportunities. Emphasis is on the research and techniques available to assist in the development of requisite management skills.

FIN201

Principles of Finance - 3 Credits

This course examines the role of finance in relation to other business operations and within the financial community. It covers the development and use of the basic tools for financial administration, financial analysis, planning and control, investment decisions, and management of sources of funds.

Prerequisites: ACC111; MGT105.

MKT101

Principles of Marketing - 3 Credits

This course examines the basic marketing principles practiced by modern organizations, including product development, distribution, promotion, and pricing. It is the foundation course for more advanced marketing courses.

ACC211

Managerial Accounting - 3 Credits

This course provides a practical understanding of the use of accounting by management in planning and controlling operations in all functions of the enterprise and in choosing among alternative courses of action.

Prerequisite: ACC111

ECO202

Microeconomics - 3 Credits

This course familiarizes students with the decision-making processes of individual economic units such as households, firms, and industries, and their interrelationships. Topics include the nature and framework of the forces of supply and demand, household behavior, and consumer choice; the behavior of the firm under different industrial structures, resource allocation, and income distribution; and international trade and comparative advantage.

IBA301

Principles of International Business - 3 Credits

This course familiarizes students with the multidimensional macro-environment of international business and teaches them the tools necessary for the analysis and evaluation of diverse problems within that environment. Basic principles and issues of international economics are introduced as well as global aspects of politics and culture. The different managerial functions within a multi-national firm are examined.

Prerequisite: MGT105

MKT301

Business To Business Marketing - 3 Credits

This course offers an overview of marketing as it applies to raw material suppliers, manufacturers, and middlemen. This includes industrial demand, marketing intelligence systems, product and service components, channels of distribution, pricing, promotion, and control.

Prerequisite: MKT101.

MKT315

Marketing Management - 3 Credits

This course helps students conceptualize the strategic planning process as it relates to the primary determinants of sales and profits. It also helps students develop and in-depth understanding of the business and ethical problems a marketing manager faces in a global marketing environment, and suggests various alternative solutions to these challenges.

Prerequisites: MKT101

MKT342

Marketing Research - 3 Credits

This course discusses various tools and techniques used by managers of marketing research. Topics covered include developing the research study, selecting a sample, focus interviewing, questionnaire design, data collection, controlling the field force, validating results, and drafting the final report. Students also learn basic statistical analysis of research findings.

MKT404

Consumer Behavior - 3 Credits

This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, and practical marketing applications. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace.

Prerequisite: MKT101.

MAT120

College Algebra - 3 Credits

This course provides a review of the fundamentals of algebra: a study of function theory, specifically linear and quadratic functions; matrix operations; and linear programming. Emphasis is placed on problem-solving techniques with special attention given to business and other applications.

Prerequisite: MAT101 or placement examination.

MAT220

Statistics I - 3 Credits

This course acquaints students with the fundamentals of modern statistics. It includes basic concepts of descriptive statistics and inferences about the mean, proportion, and variance of one population. The course also includes an introduction to probability and to linear correlation and regression.

Prerequisite: MAT120 or placement examination.

CSA101

Exploring Self: Inside Out - 3 credits

This course will focus on self-discovery and interaction with others to provide learners with the foundation for examining and further developing their own personal effectiveness. An environment of trust will be built within the class to enable individual and collective openness, discovery and engagement in personal learning. The course will use experiential learning, personal reflection and group interaction as primary approaches. This is a hybrid course, with classroom interaction time blended with online learning and interaction through the Blackboard learning management system.

CSA260

Professional Success Seminar - 3 credits

The course will enable students to develop their own individualized plans for personal, academic and career success. Students will engage in self-evaluation exercises and highly interactive classroom activities to evaluate their own “fit” for certain careers. Students also will participate in resume and cover letter writing activities to prepare for the experiential learning of the next course. This course will allow students to establish short-term career goals and begin a career portfolio to be refined during successive semesters.

CSA400

Career Capstone - 2 credits

This course is a culmination of the career and self-awareness series, a comprehensive program for career and life planning. The course prepares students for a transition from university life to independent work life. Students will learn valuable financial and money management planning and skills. Students will explore life balance issues, life roles, and self-concept as it relates to their future plans. Students will explore employment issues, such as the changing nature of work, diversity, trends, and job outlook. The course will require students to engage in networking and a job search with the goal of employment upon graduation. In addition, students who are seeking graduate school will engage in the application process, interviewing, and essay writing.

MKT203

Sales and Techniques of Selling - 3 Credits

This course examines the basic principles, methods, and techniques of selling. Students learn formalized sales procedures and practice these skills using individual sales demonstrations and/or sales presentations. Students also explore verbal and non-verbal sales cues, the psychology of selling, sales strategies, and specialized selling situations.

Prerequisite: MKT101.

MKT320

Sales Management - 3 Credits

This course covers management of sales personnel; sales department organization; selection, training, and compensation plans; sales territories; motivation of sales personnel; quotas and budgets; measurements of sales effectiveness; sales forecasting; and analysis of the selling function as related to consumer and industrial markets. The course includes a study of the principles of sales management with emphasis on actual situations using the case method.

Prerequisite: MKT101, MKT203 is recommended.

BUS411

Business Policy Seminar - 3 Credits

This seminar requires students to utilize concepts presented in previous business administration and economics courses in analyzing corporate business strategies. The case study approach is used. Oral and written reports are required.

Prerequisite: Senior standing.

MKT311

International Marketing - 3 Credits

This course is an introduction to the problems associated with managing marketing operations in international companies. It introduces students to organization, principles, policies, procedures, ethics, and techniques used in efficient and effective marketing of products and supplies by business and industry in international marketing. It provides students with concepts and ideas for solving business problems dealing with international marketing.

Prerequisites: MKT101; MGT105; IBA301 recommended.

BUS320

Logistics Management - 3 Credits

This course focuses on physical distribution, sourcing activities and production. The study of logistics entails understanding the planning and control decisions related to movements and storage of materials. Two distinct types of logistics will be studied, inbound and outbound logistics. A number of topics, including warehousing, transportation, packaging and inventory theory, combine with an understanding of the customer's service requirements to develop a system to maximize customer utility.

BUS411

Business Policy Seminar - 3 Credits

This seminar requires students to utilize concepts presented in previous business administration and economics courses in analyzing corporate business strategies. The case study approach is used. Oral and written reports are required.

Prerequisite: Senior standing.