Curriculum

Today's job market requires graduates to be more than just experts in their fields.  They need to be able to apply and adapt a wide array of skills and experiences to fit the changing needs of the market.  To make sure our students have the knowledge and skills they need to compete in a competitive job market, our marketing curriculum has three main components.

Major Courses: Focus and Depth

These courses provide an opportunity to understand the marketing field in greater depth.  In short, these are the "nuts and bolts" courses you'll need to land a job in the broad field of marketing.

General Education Core

As a career-oriented university with a strong tradition in the liberal arts, Post University is committed to providing you with a firm foundation in the sciences, social sciences, arts and humanities. The general education core at Post University provides you with the ability to make connections across disciplines so you're better prepared to respond to a diverse and constantly changing global marketplace.

The ability to choose those courses that pique your interest is an important feature of the Post General Education Core.  Take a look below at the many options available to you.

Career and Self-Awareness Core

To be successful in life, people need to understand who they are and what they want to achieve.  Our career program offers seminar classes designed to help students enhance self-awareness, build confidence and develop a strong sense of direction.

This collection of short courses offered during your academic studies is intended to provide you with the experiences to become a self-aware, lifelong learner.  These courses include personal assessment tools with detailed diagnostic feedback including specific career information, computer simulations, self-study exercises as well as in-class discussion and discovery.  All of these activities are supported in the classroom and online through interactive exercises, using a new individualized, career-based resource program available only at Post University.


Internship and Cooperative Education Opportunities

At Post, students can take advantage of a robust co-op and internship program where they have opportunities to participate in real-life work situations related to their field of study before they graduate.

Why? Because that's what students need to compete and win in today's competitive job market.According to The National Association of Colleges and Employers (NACE), 47% of employers prefer that candidates gain experience through an internship or cooperative education program prior to graduation, and a recent survey conducted by The College Placement Council revealed that 64% of respondents listed work/Co-Op experience as an important pre-screening criteria when selecting college graduates.

Our co-op and internship program gives Post students a real edge over their competition. Not only do our students get a chance to put their classroom learning to the test, but they get opportunities to meet prospective employers, network with people in their field, test-drive their intended career, and build their resumes with concrete examples of how they've made the connection between theory and practice.


B.S. in Marketing Curriculum

 

General Education 60 crs
Common Core 12 crs
ENG110 College Writing

ENG110

College Writing - 3 Credits

This course is designed to develop and refine the analytical/critical reading skills and the substantive writing skills of freshmen.  This intensive writing class will focus on writing essays of varying length and expose students to the various rhetorical modes of writing that will contribute to their success in university courses and their chosen careers.

3 crs
ENG120 College Writing II

ENG120

College Writing II - 3 Credits

College Writing II looks to expand upon the writing skills attained in ENG110. As a student-centered course, students explore their own writing in peer, group, and self-review skill sessions. Students enhance self-editing skills and increase awareness of the revision skills needed in both college coursework and in careers. The course will further develop students' understanding of the writing process from pre-writing to final draft. This course encourages students to have their writing evaluated across the curriculum. The course culminates in a research essay and portfolio of original work.

Pre-requisite: ENG110.


    Prerequisite: ENG110
3 crs
COM107 Introduction to Communications

COM107

Intro to Communications - 3 credits

This introductory course will focus on the knowledge and skills that students need to become competent communicators.  This information and these skills will include speaking, listening, media literacy, computer-mediated communication, cultural sensitivity, workplace communication, group dynamics, and critical thinking.  Students will prepare and present speeches and group projects that utilize media and technology.  Emphasis will be place on personal, social and workplace interaction both individually and in group settings.

3 crs
CIS112 Introduction to Computing

CIS112

Introduction to Computing - 3 Credits

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. 

Students may prove competency by passing a waiver examination.  No credit is granted if the requirement is waived.


    Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.
3 crs
 
Liberal Arts 21 crs
History Elective 3 crs
BUS340 Business Ethics

BUS340

Business Ethics - 3 Credits

This course examines the ethical issues and dilemmas that challenge the business leader, the business organization, and the capitalist system. Emphasis is on the development of an ethical culture based in fairness, honesty and persistence. Cases, readings, and discussions serve to integrate ethical reflection with management decision making.

Prerequisite: MGT105.

3 crs
Social Science Elective 3 crs
Performance, Written, or Fine Arts Elective 3 crs
Elective 3 crs
Elective 3 crs
Elective 3 crs
 
Math 6 crs
MAT120 College Algebra

MAT120

College Algebra - 3 Credits

This course provides a deeper understanding of the concepts of algebra including function applications, inequalities in two variables, matrix operations, linear programming, quadratic and polynomial applications, and solving rational and radical equations. Course requires subscription to a supplementary online program.

Prerequisite: Successful completion of two years of High School Algebra or the equivalent.


3 crs
MAT220 Statistics I

MAT220

Statistics - 3 Credits

This course offers students an opportunity to experience statistics as it would occur in various settings. Topics are presented through real life case studies and include an overview of the fundamentals of statistics, collective and descriptive statistical techniques, data collection and sampling, the normal distribution and probability, hypothesis testing, population inferences, simple linear regression, and correlation. An understanding of basic algebra is required. Course requires subscription to a supplementary online program. Scientific or graphing calculator and access to a spreadsheet program is recommended.

3 crs
 
Science 3 crs
 
Open Electives 15 crs
 
Designated Writing Course 3 crs
BUS311 Managerial Communications

BUS311

Managerial Communications - 3 Credits

This course provides instruction in organization and construction of the written, technological, and oral communication used in modern business. Effective communication at all levels is necessary for leaders in organizations. Well-developed communication skills will provide students with a framework for excellence across all business activities. Students will develop the skills necessary to communicate effectively in multiple modes both inside and outside of their organizations.

Prerequisite: ENG207.

3 crs
 
Major, Core and Concentrations 54 crs
Business Law I 3 crs
BUS204 Business Law I

BUS204

Business Law I - 3 Credits

This course covers Constitutional Law and the rights and duties that apply to business entities as well as to individuals.

Also covered are Tort Law, body and property injury, as well as harm to reputation in the business context; Criminal Law, specifically those areas pertinent to business, such as bribery and embezzlement; Intellectual Property Law, including copyright, patent and trademark laws; Contract Law, which encompasses sales contracts and the application of the Uniform Commercial Code as well as common law contracts, such as employment contracts.

3 crs
 
Business Core 18 crs
ACC111 Financial Accounting

ACC111

Financial Accounting - 3 Credits

This course is for the student to learn about accounting as an information development and communications function that supports economic decision-making. The course will help students perform financial analysis; derive and assess information for personal or organizational decisions; and understand business, governmental, and other organizational entities.

3 crs
BUS211 Malcolm Baldrige Quality Standards

BUS211

Baldrige Principles and Introduction to Quality Systems - 3 Credits

This course provides undergraduate students with an introduction to the history of the quality movement in American industry in the 20th and 21st centuries and presents the core principles of the Baldrige Quality assessment process.  By direct exposure to these concepts and principles, students will be prepared to recognize and apply these concepts and principles as they enter into their upper division coursework in the Malcolm Baldrige School of Business.  Students will also be introduced to contemporary quality assurance systems, measurements and tools and learn to apply these in business situations.

3 crs
ECO201 Macroeconomics

ECO201

Macroeconomics - 3 Credits

This course examines the fundamental analytical structure of a macro economy and familiarizes students with the problems of employment, inflation, interest rates, and business cycles. Topics include the determination of income and output, the role of fiscal and monetary policy, and the interaction of an economy with the rest of the world within a global framework.

3 crs
FIN201 Principles of Finance

FIN201

Principles of Finance - 3 Credits

This course examines the role of finance in relation to other business operations and within the financial community. It covers the development and use of the basic tools and operational/quality measures for financialadministration, financial analysis, planning and control, investment decisions, and management of sources of funds.

Prerequisites: ACC111; MGT105.

3 crs
MGT105 Principles of Management

MGT105

Principles of Management - 3 Credits

This course is an introduction to the principles of management examining their application in public and private, profit and non-profit organizations. Students will explore the areas of employee motivation, group behavior, leadership, strategic planning, organizational design, and career opportunities. Fundamental concepts of management, effective communication competency, ethical dilemmas faced by managers and corporate social responsibility will be explored.

3 crs
MKT101 Principles of Marketing

MKT101

Principles of Marketing - 3 Credits

This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. Students will explore topics including consumer engagement, strategic planning, best practices along with the importance of measurements, analysis and utilizing acquired data. It is the foundation course for upper-level marketing courses.

3 crs
 
Major Core 24 crs
ACC211 Managerial Accounting

ACC211

Managerial Accounting - 3 Credits

This course provides a practical understanding of the use of accounting data driven processes by management in planning and controlling operations in all functions of the enterprise and in choosing among alternative courses of action.

Prerequisite: ACC111


    Prerequisite: ACC111
3 crs
ECO202 Microeconomics

ECO202

Microeconomics - 3 Credits

This course familiarizes students with the decision-making processes of individual economic units such as households, firms, and industries, and their interrelationships. Topics include the nature and framework of the forces of supply and demand, household behavior, and consumer choice; the behavior of the firm under different industrial structures, resource allocation, and income distribution; and international trade and comparative advantage.

3 crs
IBA301 Principles of International Business

IBA301

Principles of International Business - 3 Credits

This course familiarizes students with the multidimensional macro-environment of international business and teaches them the tools necessary for the analysis and evaluation of diverse problems within that environment. Basic principles and issues of international economics are introduced as well as global aspects of politics and culture. The different managerial functions within a multi-national firm are examined.

Prerequisite: MGT105


    Prerequisite: MGT105
3 crs
MKT203 Sales and Techniques of Selling

MKT203

Sales and Techniques of Selling - 3 Credits

This course covers supervising, managing and leading an organization’s sales force. Emphasis is placed on strategic planning, sales leadership, consumer & market analysis, process & knowledge management and measurement. Topics include sales force recruitment & selection, leadership, ethics, goal setting, motivation & rewards, training and development.


3 crs
MKT301 Business To Business Marketing

MKT301

Business To Business Marketing - 3 Credits

This course offers an overview of marketing as it applies to raw material suppliers, manufacturers, and middlemen. This includes industrial demand, marketing intelligence systems & analysis, product and service best practices, strategic planning, channels of distribution, pricing, promotion, and control.

Prerequisite: MKT101.


    Prerequisite: MKT101
3 crs
MKT315 Marketing Management

MKT315

Strategic Marketing Management - 3 Credits

This course explores 21st Century marketing strategies and plans, conducting research, creating long-term client relationships, building strong brands, communicating value and creating successful long-term growth. Exploring strategic planning including innovation, new product development, managing media & personal communications, designing & managing Integrated Marketing Communications, analysis of global markets and understanding the business and ethical problems marketing managers faces in a global marketing environment challenges.

Prerequisites: MKT101


    Prerequisite: MKT101
3 crs
MKT342 Marketing Research

MKT342

Marketing Research - 3 Credits

This course discusses various tools and techniques used by managers of marketing research. Topics covered include developing the research study, analysis, selecting a sample, focus interviewing, questionnaire design, data collection & analysis, measurement, validating results, and drafting the final report. Students also learn basic statistical analysis of research findings.

Prerequisites: MAT220, MKT101


    Prerequisites: MAT220, MKT101
3 crs
MKT404 Consumer Behavior

MKT404

Consumer Behavior - 3 Credits

This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, best practices and practical marketing applications with a customer focus. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace.

Prerequisite: MKT101.


    Prerequisite: MKT101
3 crs
 
Concentration 9 crs
 
Career and Self-Awareness 6 crs
CSA101 College Success Seminar

CSA101

Exploring Self: Inside Out - 3 credits

This course will focus on self-discovery and interaction with others to provide learners with the foundation for examining and further developing their own personal effectiveness. An environment of trust will be built within the class to enable individual and collective openness, discovery, and engagement in personal learning. The course will use experiential learning, personal reflection, and group interaction as primary approaches. This is a hybrid course, with classroom interaction time blended with online learning and interaction through the Blackboard learning management system.

3 crs
CSA260 Professional Success Seminar

CSA260

Professional Success Seminar - 1 credits

This course will enable students to develop their own individualized plans for personal, academic, and career success. Students will engage in self-evaluation exercises and highly interactive classroom activities to evaluate their own “fit” for certain careers. Students will also participate in resume and cover letter writing activities to prepare for the experiential learning of the next course. Students will establish short-term career goals and begin a career portfolio to be refined during successive semesters.

1 cr
CSA400 Career Capstone

CSA400

Career Capstone - 2 credits

This course is the culmination of the career and self-awareness series, a comprehensive program for career and life planning. The course prepares students for a transition from university life to independent work life. Students will learn valuable financial and money management skills. Students will explore life balance issues, life roles, and self-concept as they relate to their future plans. Students will explore employment issues, such as the changing nature of work, diversity, trends, and job outlook. The course will require students to engage in networking and a job search with the goal of employment upon graduation. In addition, students who are seeking to enter graduate school will engage in the application process, including interviewing practice, and admissions essay writing.

Prerequisite: CSA260


    Prerequisite: CSA260
2 crs
 
Grand Total 120 crs



B.S. in Marketing Concentrations

General Marketing 9 crs
Three Courses Upon Advisement 9 crs

 

International Marketing 9 crs
BUS320 Logistics Management

BUS320

Logistics Management - 3 Credits

This course focuses on physical distribution, sourcing activities and production. The study of logistics entails understanding the planning and control decisions related to movements and storage of materials and the impact on business operations. Two distinct types of logistics will be studied, inbound and outbound logistics. A number of topics, including warehousing, transportation, packaging and inventory theory, combine with an understanding of the customer’s focus to help develop an understanding of systems that maximize customer utility and contribute to overall processes of continuous improvement. Emphasis is placed on the impact of logistics processes on the customer as well as internal operations.

3 crs
BUS411 Business Policy Seminar

BUS411

Business Policy Seminar - 3 Credits

This seminar requires students to utilize concepts presented in all prior business and economics courses in analyzing corporate business strategies. Students will focus on strategic thinking, leadership, and understanding the interconnected nature of all business activity. The course examines how businesses plan and react to factors affecting their success. Emphasis is placed on best practices and change management processes. Simulations and case studies are used with the goal of allowing students to develop and present their mastery of strategic business issues. Oral and written reports are required.

Prerequisite: Senior standing in the undergraduate business programs.


    Prerequisite: Senior standing in the undergraduate business programs
3 crs
MKT311 International Marketing

MKT311

International Marketing - 3 Credits

This course is an introduction to the problems associated with managing marketing operations in international companies. It introduces students to organizations, best practices, multi-cultural consumer, strategic planning, principles, policies, procedures, ethics, and techniques used in efficient and effective marketing of products and supplies by business and industry in international marketing. It provides students with concepts and ideas for solving business problems dealing with international marketing.

Prerequisites: MKT101; MGT105; IBA301 recommended


    Prerequisites: MKT101, MGT105, IBA301 recommended
3 crs

 

Sales Management 9 crs
MKT311 International Marketing

MKT311

International Marketing - 3 Credits

This course is an introduction to the problems associated with managing marketing operations in international companies. It introduces students to organizations, best practices, multi-cultural consumer, strategic planning, principles, policies, procedures, ethics, and techniques used in efficient and effective marketing of products and supplies by business and industry in international marketing. It provides students with concepts and ideas for solving business problems dealing with international marketing.

Prerequisites: MKT101; MGT105; IBA301 recommended


    Prerequisites: MKT101, MGT105, IBA301 recommended
3 crs
MKT319 Brand Management

MKT319

Brand Management - 3 Credits

This course will give students the ability to understand the systematic procedures in the development and management of new and existing brands as part of an organizations overall marketing strategies in a global environment. Students will be introduced to new and existing brands as they develop new products within a product line or category. Students will be exposed to the challenges faced by brand managers.


    Prerequisite: MKT101
3 crs
MKT320 Sales Management

MKT320

Sales Force Management & Leadership - 3 Credits

This course covers supervising, managing and leading an organization’s sales force. Emphasis is placed on strategic planning, sales leadership, consumer & market analysis, process & knowledge management and measurement. Topics include sales force recruitment & selection, leadership, ethics, goal setting, measurement & analysis, motivation & rewards, training and development.

Prerequisite: MKT101, MKT203


    Prerequisites: MKT101, MKT203
3 crs


Universities regularly make changes to the curriculum in order to offer quality and relevant degrees.  Post University reserves the right to change the curriculum at any time.  Any changes to the curriculum will be published as soon as the changes have been approved.