Course Descriptions

Sport Management Course Descriptions

SMG101

Foundations of Sport Management – 3 Credits

This course provides an overview of the sport industry. History of, careers in, growth trends, and the management of a variety of sport organizations, especially organizations that have shown excellence, will be examined.



SMG151

Sport in Society – 3 Credits

This course provides students with the opportunity to examine the relationship between sport and the world we live in. Students will be encouraged to think critically about the impact sport has on our lives. Topics such as youth sport, violence in sport, deviance in sport, race and sport, fairness in sport, etc. will be examined.



SMG201

Sport and Athletic Administration – 3 Credits

The wide variety of tasks, policies, and procedures which govern the administration of a sport or athletic program/organization will be examined in this course.



SMG251

Sport Event and Facility Management – 3 Credits

This course offers a comprehensive study of the planning, maintenance, operations, financial considerations, customer engagement, and personnel management of sporting events and the facilities that host the events.



SMG301

Sport Marketing – 3 Credits

This course focuses on the application of marketing principles and practices relevant to the sport industry. Practical and theoretical applications of marketing sport will be examined. Attention will be paid to the 5 P’s of marketing and how they apply to the world of sport marketing. Fairness and honesty in terms of marketing will be stressed.

Prerequisite: MKT101



SMG316

Media Relations in Sport - 3 Credits

This course will examine the many areas that make up the field of media relations in sport. The inner workings of the media relations operation of professional sports organizations and collegiate sports programs will be thoroughly evaluated. Students will learn about the best practices of, and importance of, sport communication through lectures, field assignments, our textbook, and guest speakers. Student registration for this courseis contingent upon Sport Management Academic Program Manager approval.



SMG326

Sport Sales – 3 Credits

This course will offer an analysis of effective skills necessary to the sales process found in the sport world. Students will develop effective communication skills, selling techniques, and examine the role of technology in the sport sales industry. Fairness and honesty in terms of sales will be stressed.



SMG351

Sport Law – 3 Credits

This course will examine the legal environment in which professional and amateur sport operates. Areas of law to be examined include, but may not be limited to, contract, labor, tort, and antitrust law. The ideas of proper customer engagement, fairness, and honesty will be stressed.

Prerequisite: LAW101



SMG376

Sport Ticketing – 3 Credits

This course will examine the significant impact of ticketing on sport organizations and events. Generating ticket sales, ticket packages, ticketing systems, and customer relations/engagement will be explored.

Prerequisites: MKT101 & MKT203



SMG401

Sport Economics – 3 Credits

This course applies economic methods and theory to the sporting world. Topics to be examined will include, but may not be limited to, the value of a sport franchise to a municipality, economic impact of hosting sporting events, financing professional sport facilities, organizational planning, and sport and economic development.

Prerequisites: ECO201



SMG451

Sport Management Capstone - 3 Credits

This course provides students the opportunity to apply learned sport management skills, theories, and ideas in a work experience. Students are encouraged to consider Capstone sites that reflect their career aspirations, portray organizational excellence, show case a community of best practices, value customer input, and exhibit fairness. The Capstone work experience will be a minimum of eight weeks working a minimum of fifteen hours per week.

Prerequisite: SMG101, SMG151, SMG301, and completion of at least 90 credits



SMG476

Sport Management Co-op - 12 Credits

SMG-476 provides valuable work experience for the student planning to enter the sports industry. This course affords students the opportunity to apply learned sport management skills, theories, and ideas in a work environment. This course is designed to be an in-depth experience and students are encouraged to consider Co-op sites that reflect their career aspirations, portray organizational excellence, show case a community of best practices, value customer input, and exhibit fairness. The Co-op work experience will be a minimum of twelve weeks working a minimum of forty hours per week in a Sport Management setting.

Prerequisite: SMG101, SMG151, SMG301, and completion of at least 90 credits