Bachelor of Science in Marketing Curriculum

Academic Programs Curriculum Structure

The curriculum structure at Post University is intended to provide you with (1) a breadth of exposure and experience in liberal arts, (2) organizational leadership competencies, (3) individualized personal awareness skills, and (4) an in-depth career development experience. Each component is integrated into a unique and comprehensive educational opportunity oriented toward your career. Post University’s intent is to prepare you for lifelong learning and a successful career in the 21st century.

General Education Core

As a selective career-oriented university with a strong tradition in the liberal arts, Post University is committed to providing you with an opportunity to build a firm foundation in the sciences, social sciences, arts and humanities. The general education core at Post University is intended to provide you with the ability to make connections across an array of disciplinary perspectives and apply these to the diversity of career and life challenges you will encounter.

Choice in course selection is an important feature of the Post General Education Core.

The general education core allows you to choose from a variety of courses according to your interests and curiosity.  Your selection of courses within the general education core will challenge you to develop your qualitative and quantitative reasoning capabilities through the critical analysis of topics and issues from a range of academic perspectives.

Interdisciplinary Leadership Core

The organizational leadership component of your curriculum will expose you and all other students to the interdisciplinary nature of leadership and the knowledge, skills, and abilities essential to understand organizations.  Whether you intend a career in a large or small organization, for-profit or not-for-profit, you will learn the basics of how economics, finance, accounting, management and marketing influence economic life in our society. You will be exposed to the tools used to understand and lead organizations whether they are business, government, non-profits or your own family.  Rarely do students leave their academic programs with all of the specific skills employers require and the organizational and leadership perspectives they desire. Your experiences with the interdisciplinary career development core will truly provide you with a competitive advantage in any marketplace.

Career and Self-Awareness Core

Another important part of the Post University curriculum provides you with an opportunity to learn about yourself. This collection of short courses offered during your academic studies is intended to provide you with the experiences to become a self-aware, lifelong learner.  These courses include personal assessment tools with detailed diagnostic feedback including specific career information, computer simulations, self-study exercises as well as in-class discussion and discovery.  All of these activities are supported in the classroom and online through interactive exercises online, using a new individualized career based resource program available only at Post University.

Your Major: Focus and Depth

In addition to the curricular structure described above, you will be able to select from across a number of career opportunities in a specific major area of study.  This process of selecting a major usually occurs during your first two years at Post.  It is during this time period that you will explore various disciplines and meet with and discuss with faculty your specific academic and career interests.  Some students come to Post with a career goal already in mind, but it is not essential.  Whether or not you come to Post knowing what you want to do, we encourage all students to explore different majors through a series of experiences that are part of the Career and Self-Awareness Core. 

A major area of study is intended to provide a focus to your educational experiences and an opportunity to understand a discipline in greater depth. At Post University all majors provide entry into a number of career areas and specific jobs but also serve as a pathway to graduate studies. The Academic Advising Center provides you with guidance regarding course scheduling, general academic requirements, and specific academic majors. A faculty member in your selected major field of study will be assigned by the Vice President of Academic Affairs to serve as your advisor. You may also request a specific faculty advisor.


B.S. in Marketing

General Education 60 crs.   Interdisciplinary Leadership Core 15 crs.
Basic Skills 12 crs. ACC111 Financial Accounting 3 crs.
ENG101 Composition 3 crs. ECO201 Macroeconomics 3 crs.
ENG102 Composition and Literature 3 crs. MGT105 Principles of Management 3 crs.
ENG207 Speech Communications 3 crs. FIN301 Principles of Finance 3 crs.
CIS112 Introduction to Computing 3 crs. MKT101 Principles of Marketing 3 crs.
     
Humanities 12 crs.
Elective 3 crs. Major 39 crs.
Elective 3 crs. Major Core 30 crs.
Elective 3 crs. ACC211 Managerial Accounting 3 crs.
Elective 3 crs. BUS340 Business Ethics 3 crs.
    BUS311 Managerial Communications 3 crs.
Social Sciences 12 crs. ECO202 Microeconomics 3 crs.
Elective 3 crs. IBS301 Principles of International Business 3 crs.
Elective 3 crs. MKT204 Advertising 3 crs.
Elective 3 crs. MKT315 Marketing Management 3 crs.
Elective 3 crs. MKT342 Marketing Research 3 crs.
    MKT404 Consumer Behavior 3 crs.
Math 6 crs. MKT301 Industrial Marketing 3 crs.
MAT120 College Algebra 3 crs.    
MAT220 Statistics 3 crs. Concentration 9 crs.
    Concentration Course 3 crs.
Science 3 crs. Concentration Course 3 crs.
Elective 3 crs. Concentration Course 3 crs.
     
General Education Electives 15 crs. Career and Self-Awareness 6 crs.
Elective 3 crs. College Success Seminar 2 crs.
Elective 3 crs. Professional Success Seminar I 1cr.
Elective 3 crs. Professional Success Seminar II 1 cr.
Elective 3 crs. Professional Success Seminar III 1 cr.
Elective 3 crs. Career Capstone Course 1 cr.
 
Subtotal 60 crs.   Subtotal 60 crs.
 
      Grand Total 120 crs.

 

B.S. in Marketing Concentrations

General Marketing 9 crs.   Sales Management 9 crs.
Three Courses Upon Advisement 9 crs. MKT203 Sales & Techniques of Selling 3 crs.
  MKT320 Sales Management 3 crs.
International Marketing 9 crs. BUS411 Business Policy Seminar 3 crs.
MKT311 International Marketing 3 crs.  
BUS320 Logistics Management 3 crs.
BUS411 Business Policy Seminar 3 crs.
 
      Concentration Total 9 crs.

Universities regularly make changes to the curriculum in order to offer quality and relevant degrees.  Post University reserves the right to change the curriculum at any time.  Any changes to the curriculum will be published as soon as the changes have been approved.