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Certificate in Marketing

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Ed Lizotte
Ed Lizotte, Dir. of Military Programs and Veterans Affairs


"Military Education Benefits for College", published 2010


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OVERVIEW

The Post University Undergraduate Certificate in Marketing is designed to give students a solid background in the basic principles of marketing and sales, emphasizing equally the concepts of marketing/selling to both individuals and organizations. Successful students will practice and master fundamental marketing skills that can enhance their military and civilian career options, and have the option of specializing in a specific area of the marketing field.

 

 

CURRICULUM

 

Courses
Credits
MKT101 Principles of Marketing*

MKT101

Principles of Marketing - 3 Credits

This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. Students will explore topics including consumer engagement, strategic planning, best practices along with the importance of measurements, analysis and utilizing acquired data. It is the foundation course for upper-level marketing courses.

3 crs.
MKT203 Sales and Techniques of Selling*

MKT203

Sales and Techniques of Selling - 3 Credits

This course covers supervising, managing and leading an organization’s sales force. Emphasis is placed on strategic planning, sales leadership, consumer & market analysis, process & knowledge management and measurement. Topics include sales force recruitment & selection, leadership, ethics, goal setting, motivation & rewards, training and development.

3 crs.
MKT315 Marketing Management or

MKT315

Strategic Marketing Management - 3 Credits

This course explores 21st Century marketing strategies and plans, conducting research, creating long-term client relationships, building strong brands, communicating value and creating successful long-term growth. Exploring strategic planning including innovation, new product development, managing media & personal communications, designing & managing Integrated Marketing Communications, analysis of global markets and understanding the business and ethical problems marketing managers faces in a global marketing environment challenges.

Prerequisites: MKT101

3 crs.
MKT320 Sales Management

MKT320

Sales Force Management & Leadership - 3 Credits

This course covers supervising, managing and leading an organization’s sales force. Emphasis is placed on strategic planning, sales leadership, consumer & market analysis, process & knowledge management and measurement. Topics include sales force recruitment & selection, leadership, ethics, goal setting, measurement & analysis, motivation & rewards, training and development.

Prerequisite: MKT101, MKT203

 
Elective Courses (Choose one):  
MKT305 Marketing on the Internet

MKT305

Internet & Interactive Media Marketing - 3 Credits

This course examines the impact of the Internet on business and how it has expanded a firm’s ability to customize its product and service offerings to levels not attainable in the past. Students will explore ethics inmarketing on the Internet, customer engagement, best practices, analysis of data & measuring results. This course will also define the different capabilities that social media has enabled marketers to utilize. Students will revisit the basic tenets of marketing and assess the impact of Interactive Media on these basic principles. The course also will address the benefits as well as the limitations of Internet marketing and elements of social media platforms in marketing campaigns.

3 crs.
MKT342 Marketing Research

MKT342

Marketing Research - 3 Credits

This course discusses various tools and techniques used by managers of marketing research. Topics covered include developing the research study, analysis, selecting a sample, focus interviewing, questionnaire design, data collection & analysis, measurement, validating results, and drafting the final report. Students also learn basic statistical analysis of research findings.

Prerequisites: MAT220, MKT101

3 crs.
MKT404 Consumer Behavior

MKT404

Consumer Behavior - 3 Credits

This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, best practices and practical marketing applications with a customer focus. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace.

Prerequisite: MKT101.

3 crs.
Certificate in Marketing Total Credits 12 crs.


* Course waived per USAREC-RRS/Post University articulation agreement