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Associate of Science in Marketing
Degree Program

Curriculum

General Education 27 crs
Common Core
12 crs
ENG110 College Writing

ENG110

College Writing - 3 Credits

This course is designed to develop and refine the analytical/critical reading skills and the substantive writing skills of freshmen.  This intensive writing class will focus on writing essays of varying length and expose students to the various rhetorical modes of writing that will contribute to their success in university courses and their chosen careers.

3 crs
ENG120 College Writing II

ENG120

College Writing II - 3 Credits

College Writing II looks to expand upon the writing skills attained in ENG110. As a student-centered course, students explore their own writing in peer, group, and self-review skill sessions. Students enhance self-editing skills and increase awareness of the revision skills needed in both college coursework and in careers. The course will further develop students' understanding of the writing process from pre-writing to final draft. This course encourages students to have their writing evaluated across the curriculum. The course culminates in a research essay and portfolio of original work.

Pre-requisite: ENG110.


    Prerequisite: ENG110
3 crs
COM107 Intro to Communications

COM107

Introduction to Communication - 3 credits

This course presents the basics of human communication and provides an overview of the skills that are needed in the 21st century to become a competent communicator.   Students will recognize the important processes of communication such as speaking, listening, media literacy, computer- mediated communication, culture sensitivity, workplace communication, group dynamics, and critical thinking. Ultimately students will develop and illustrate their public speaking skills by presenting three speeches while also incorporating multimedia tools.

3 crs
CIS112 Introduction to Computing

CIS112

Introduction to Computing - 3 Credits

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. 

Students may prove competency by passing a waiver examination.  No credit is granted if the requirement is waived.


    Students may prove competency passing a waiver examination. No credit is granted if the requirement is waived.
3 crs
 
Liberal Arts
6 crs
BUS204 Business Law I

BUS204

Business Law I - 3 Credits

This course covers Constitutional Law and the rights and duties that apply to business entities as well as to individuals.

Also covered are Tort Law, body and property injury, as well as harm to reputation in the business context; Criminal Law, specifically those areas pertinent to business, such as bribery and embezzlement; Intellectual Property Law, including copyright, patent and trademark laws; Contract Law, which encompasses sales contracts and the application of the Uniform Commercial Code as well as common law contracts, such as employment contracts.

3 crs
Elective
3 crs.
   
Math
3 crs.
MAT120 College Algebra

MAT120

College Algebra - 3 Credits

This course provides a deeper understanding of the concepts of algebra including function applications, inequalities in two variables, matrix operations, linear programming, quadratic and polynomial applications, and solving rational and radical equations. Course requires subscription to a supplementary online program.

Prerequisite: Successful completion of two years of High School Algebra or the equivalent.


    Prerequisite:C or better in MAT102 or Department Permission
3 crs.
 
Science
3 crs.
Elective
3 crs.
   
Open Electives
3 crs.
Elective
3 crs.
 
Major Requirements 30 crs
Business Core 18 crs
ACC111 Financial Accounting

ACC111

Financial Accounting - 3 Credits

This course is for the student to learn about accounting as an information development and communications function that supports economic decision-making. The course will help students perform financial analysis; derive and assess information for personal or organizational decisions; and understand business, governmental, and other organizational entities.

3 crs
BUS211 Malcolm Baldrige Quality Standards

BUS211

Baldrige Principles and Introduction to Quality Systems - 3 Credits

This course provides undergraduate students with an introduction to the history of the quality movement in American industry in the 20th and 21st centuries and presents the core principles of the Baldrige Quality assessment process.  By direct exposure to these concepts and principles, students will be prepared to recognize and apply these concepts and principles as they enter into their upper division coursework in the Malcolm Baldrige School of Business.  Students will also be introduced to contemporary quality assurance systems, measurements and tools and learn to apply these in business situations.

3 crs
ECO201 Macroeconomics

ECO201

Macroeconomics - 3 Credits

This course examines the fundamental analytical structure of a macro economy and familiarizes students with the problems of employment, inflation, interest rates, and business cycles. Topics include the determination of income and output, the role of fiscal and monetary policy, and the interaction of an economy with the rest of the world within a global framework.

3 crs
FIN201 Principles of Finance

FIN201

Principles of Finance - 3 Credits

This course examines the role of finance in relation to other business operations and within the financial community. It covers the development and use of the basic tools and operational/quality measures for financialadministration, financial analysis, planning and control, investment decisions, and management of sources of funds.

Prerequisites: ACC111; MGT105.

3 crs
MGT105 Principles of Management

MGT105

Principles of Management - 3 Credits

This course is an introduction to the principles of management examining their application in public and private, profit and non-profit organizations. Students will explore the areas of employee motivation, group behavior, leadership, strategic planning, organizational design, and career opportunities. Fundamental concepts of management, effective communication competency, ethical dilemmas faced by managers and corporate social responsibility will be explored.

3 crs.
MKT101 Principles of Marketing

MKT101

Principles of Marketing - 3 Credits

This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. Students will explore topics including consumer engagement, strategic planning, best practices along with the importance of measurements, analysis and utilizing acquired data. It is the foundation course for upper-level marketing courses.

3 crs
   
Major Core 12 crs
MKT201 Retailing

MKT201

Retail Merchandising & Management - 3 Credits

This course examines strategic Retail Management as an introduction to the principles and methods of retailing. Emphasis is placed on targeting consumers, data-collection, merchandise management & pricing, Human Resource & Operations Management and the overall retail strategy. Topics include marketing, trends in U.S. and global retailing markets, forecasting & financial planning and promotional strategy.

Prerequisite: MKT101.


    Prerequisite: MKT101
3 crs
MKT203 Sales and Techniques of Selling

MKT203

Sales and Techniques of Selling - 3 Credits

This course covers supervising, managing and leading an organization’s sales force. Emphasis is placed on strategic planning, sales leadership, consumer & market analysis, process & knowledge management and measurement. Topics include sales force recruitment & selection, leadership, ethics, goal setting, motivation & rewards, training and development.


    Prerequisite: MKT101
3 crs.
MAT220 Statistics I

MAT220

Statistics - 3 Credits

This course offers students an opportunity to experience statistics as it would occur in various settings. Topics are presented through real life case studies and include an overview of the fundamentals of statistics, collective and descriptive statistical techniques, data collection and sampling, the normal distribution and probability, hypothesis testing, population inferences, simple linear regression, and correlation. An understanding of basic algebra is required. Course requires subscription to a supplementary online program. Scientific or graphing calculator and access to a spreadsheet program is recommended.


3 crs
MKT 200 Level or Higher Elective
3 crs
 
Career and Self Awareness 3 crs.
CSS101 Learning Across the Lifespan

CSS101

College Success Seminar: Learning Across the Lifespan - 3 credits

This course provides theoretical bases and practical strategies for lifelong learning. Students will become aware of university resources, as well as the policies and procedures critical to success at Post. Emphasis is placed on critical thinking, study skills, analytical reading, effective writing, reasoning, problem-solving, time management and strategies for college success necessary to support learning in a university environment. Students will analyze their own learning abilities and styles and develop effective practices for learning throughout their lifetime. Students will explore their motivations and the external determinants that affect their educational, personal, and career success. Students will learn the role of active learning in a successful life.

3 crs.
Total
60 crs

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website.