Associate of Science in Marketing
Degree Program

Curriculum

General Education 30 crs.
Common Core
12 crs.
ENG110 College Writing

ENG110

College Writing - 3 Credits

This course is designed to develop and refine the analytical/critical reading skills and the substantive writing skills of freshmen.  This intensive writing class will focus on writing essays of varying length and expose students to the various rhetorical modes of writing that will contribute to their success in university courses and their chosen careers.

3 crs.
ENG120 College Writing II

ENG120

College Writing II - 3 Credits

College Writing II looks to expand upon the writing skills attained in ENG110. As a student-centered course, students explore their own writing in peer, group, and self-review skill sessions. Students enhance self-editing skills and increase awareness of the revision skills needed in both college coursework and in careers. The course will further develop students' understanding of the writing process from pre-writing to final draft. This course encourages students to have their writing evaluated across the curriculum. The course culminates in a research essay and portfolio of original work.

Pre-requisite: ENG110.


    Prerequisite: ENG110
3 crs.
COM107 Intro to Communications

COM107

Intro to Communications - 3 credits

This introductory course will focus on the knowledge and skills that students need to become competent communicators.  This information and these skills will include speaking, listening, media literacy, computer-mediated communication, cultural sensitivity, workplace communication, group dynamics, and critical thinking.  Students will prepare and present speeches and group projects that utilize media and technology.  Emphasis will be place on personal, social and workplace interaction both individually and in group settings.

3 crs.
CIS112 Introduction to Computing

CIS112

Introduction to Computing - 3 Credits

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. 

Students may prove competency by passing a waiver examination.  No credit is granted if the requirement is waived.

3 crs.
Liberal Arts
6 crs.
Elective
3 crs.
Elective
3 crs.
Science
3 crs.
Elective
3 crs.
Math
3 crs.
MAT120 College Algebra

MAT120

College Algebra - 3 Credits

This course provides a review of the fundamentals of algebra: a study of function theory, specifically linear and quadratic functions; matrix operations; and linear programming. Emphasis is placed on problem-solving techniques with special attention given to business and other applications.

Prerequisite: MAT101 or placement examination.


    Prerequisite: MAT101 or placement examination
3 crs.
Unrestricted Elective
3 crs.
Elective
3 crs.
Career and Self Awareness 3 crs.
CSS101 Learning Across the Lifespan

CSS101

College Success Seminar: Learning Across the Lifespan - 3 credits

This course provides theoretical bases and practical strategies for lifelong learning.  Students will become aware of university resources, as well as the policies and procedures critical to success at Post. Emphasis is placed on critical thinking, study skills, analytical reading, effective writing, reasoning, problem-solving, time management and strategies for college success necessary to support learning in a university environment.  Students will analyze their own learning abilities and styles and develop effective practices for learning throughout their lifetime.  Students will explore their motivations and the external determinants that affect their educational, personal, and career success. Students will learn the role of active learning in a successful life.

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3 crs.
   
Major, Core and Concentrations 30 crs.
Major Requirements 30 crs.
ACC111 Financial Accounting

ACC111

Financial Accounting - 3 Credits

This course is for the student to learn about accounting as an information development and communications function that supports economic decision-making. The course will help students perform financial analysis; derive information for personal or organizational decisions; and understand business, governmental, and other organizational entities.

3 crs.
BUS204 Business Law I

BUS204

Business Law I - 3 Credits

This course covers Constitutional Law and the rights and duties that apply to business entities as well as to individuals.

Also covered are Tort Law, body and property injury, as well as harm to reputation in the business context; Criminal Law, specifically those areas pertinent to business, such as bribery and embezzlement; Intellectual Property Law, including copyright, patent and trademark laws; Contract Law, which encompasses sales contracts and the application of the Uniform Commercial Code as well as common law contracts, such as employment contracts.

3 crs.
BUS205 Business Law II

BUS205

Business Law II - 3 Credits

This course continues the study of Contracts and the Uniform Commercial Code and proceeds to Agency Law, which governs employer-employee fiduciary and contractual relationships. The Workers Compensation Act, including advantages and disadvantages to both employer and employee, is examined. Also covered are Sole Proprietorship, Partnership Law, both common and statutory provisions, Corporate Law and Bankruptcy Law.

3 crs.
ECO201 Macroeconomics

ECO201

Macroeconomics - 3 Credits

This course examines the fundamental analytical structure of a macro economy and familiarizes students with the problems of employment, inflation, interest rates, and business cycles. Topics include the determination of income and output, the role of fiscal and monetary policy, and the interaction of an economy with the rest of the world within a global framework.

3 crs.
ECO202 Microeconomics

ECO202

Microeconomics - 3 Credits

This course familiarizes students with the decision-making processes of individual economic units such as households, firms, and industries, and their interrelationships. Topics include the nature and framework of the forces of supply and demand, household behavior, and consumer choice; the behavior of the firm under different industrial structures, resource allocation, and income distribution; and international trade and comparative advantage.

3 crs.
MGT105 Principles of Management

MGT105

Principles of Management - 3 Credits

This course is an introduction to the principles of management and their application in public and private, profit and non-profit organizations. Students will explore the areas of employee motivation, group behavior, leadership, strategic planning, organizational design, and career opportunities. Emphasis is on the research and techniques available to assist in the development of requisite management skills.

3 crs.
MKT101 Principles of Marketing

MKT101

Principles of Marketing - 3 Credits

This course examines the basic marketing principles practiced by modern organizations, including product development, distribution, promotion, and pricing. It is the foundation course for more advanced marketing courses.

3 crs.
MKT201 Retailing

MKT201

Retailing - 3 Credits

This course examines specific modern retail establishments as an introduction to the principles and methods of retailing. Emphasis is on types and functions of selling institutions in the U.S. and other countries, operation of retail institutions, buying and the ethics of buyer/seller relationships, budgeting, pricing, unit control, sales promotion, and store image.

Prerequisite: MKT101.


    Prerequisite: MKT101
3 crs.
MKT203 Sales and Techniques of Selling

MKT203

Sales and Techniques of Selling - 3 Credits

This course examines the basic principles, methods, and techniques of selling. Students learn formalized sales procedures and practice these skills using individual sales demonstrations and/or sales presentations. Students also explore verbal and non-verbal sales cues, the psychology of selling, sales strategies, and specialized selling situations.

Prerequisite: MKT101.


    Prerequisite: MKT101
3 crs.
MAT220 Statistics

MAT220

Statistics I - 3 Credits

This course acquaints students with the fundamentals of modern statistics. It includes basic concepts of descriptive statistics and inferences about the mean, proportion, and variance of one population. The course also includes an introduction to probability and to linear correlation and regression.

Prerequisite: MAT120 or placement examination.


    Prerequisite: MAT120 or placement examination
3 crs.
Total
60 crs.

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website.