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Associate of Science in Marketing
Degree Program

Program Outcomes

  1. Students will understand the types and functions of selling institutions in the U.S. and abroad.

  2. Students will analyze and evaluate the operations of retail institutions.

  3. Students will subscribe to marketing/ buying and the ethics of buyer/seller relationships.

  4. Students will analyze and develop a budget of a retail operation.

  5. Students will establish, maintain and improve the retail image of the operation.

  6. Students will learn formalized sales procedures and practices.

  7. Students will develop sales demonstrations and/or sales presentations.

  8. Students will understand and analyze verbal and non-verbal sales cues.

  9. Students will explain and practice the psychology of selling.

  10. Students will develop sales strategies, and in specialized selling situations.