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Online Bachelor of Arts in Interactive Communication with a Concentration in Organizational Communication

Curriculum

Below are the required courses to complete the Bachelors of Arts in Interactive Commincation Degree. This is a sample degree plan for online students. At Post University Online you can choose any number of courses to complete on your own schedule, and at your own time.

General Education 60 crs
Common Core 12 crs
ENG110 College Writing

ENG110

College Writing - 3 Credits

This course is designed to develop and refine the analytical/critical reading skills and the substantive writing skills of freshmen.  This intensive writing class will focus on writing essays of varying length and expose students to the various rhetorical modes of writing that will contribute to their success in university courses and their chosen careers.

3 crs
ENG120 College Writing II

ENG120

College Writing II - 3 Credits

College Writing II looks to expand upon the writing skills attained in ENG110. As a student-centered course, students explore their own writing in peer, group, and self-review skill sessions. Students enhance self-editing skills and increase awareness of the revision skills needed in both college coursework and in careers. The course will further develop students' understanding of the writing process from pre-writing to final draft. This course encourages students to have their writing evaluated across the curriculum. The course culminates in a research essay and portfolio of original work.

Pre-requisite: ENG110.


    Prerequisite: ENG110
3 crs
COM107 Introduction to Communication

COM107

Introduction to Communication - 3 credits

This course presents the basics of human communication and provides an overview of the skills that are needed in the 21st century to become a competent communicator.   Students will recognize the important processes of communication such as speaking, listening, media literacy, computer- mediated communication, culture sensitivity, workplace communication, group dynamics, and critical thinking. Ultimately students will develop and illustrate their public speaking skills by presenting three speeches while also incorporating multimedia tools.

3 crs
CIS112 Introduction to Computing

CIS112

Introduction to Computing - 3 Credits

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement. 

Students may prove competency by passing a waiver examination.  No credit is granted if the requirement is waived.


    Students may prove competency by passing a waiver examination. No credit is granted if the requirement is waived.
3 crs
 
Liberal Arts 24 crs
History Elective 3 crs
PHL203 Ethics

PHL203

Ethics - 3 Credits

This course includes an analysis of some of the major classical and contemporary ethical theories. Topics include ethical relativism, ethical absolutism, egoism, natural law, utilitarianism, and situation ethics. Application of ethical theories to moral issues in our society are discussed. Issues of pornography, abortion, euthanasia, affirmative action, capital punishment, and environmental issues may also be discussed.

3 crs
Social Science Elective 3 crs
Performance, Written, or Fine Arts Elective 3 crs
Elective 3 crs
Elective 3 crs
Elective 3 crs
Elective 3 crs
 
Math 6 crs
MAT105 Quantitative Methods

MAT105

Quantitative Methods - 3 Credits

This course surveys topics in elementary algebra, personal finance, probability, and statistics. Topics include solving algebraic equations, solving ratio and proportion problems, applications involving percentage and interest, applying the definition of probability, measures of central tendency, descriptive statistics, frequency distributions, graphical representation of data, and applications of the normal distribution. Topics focus on real-life situations, decision making skills, and problem solving. Some working knowledge of elementary algebra is expected. Course requires subscription to a supplementary online program. Scientific or graphing calculator strongly recommended.


3 crs
MAT220 Statistics I

MAT220

Statistics - 3 Credits

This course offers students an opportunity to experience statistics as it would occur in various settings. Topics are presented through real life case studies and include an overview of the fundamentals of statistics, collective and descriptive statistical techniques, data collection and sampling, the normal distribution and probability, hypothesis testing, population inferences, simple linear regression, and correlation. An understanding of basic algebra is required. Course requires subscription to a supplementary online program. Scientific or graphing calculator and access to a spreadsheet program is recommended.

3 crs
 
Science 3 crs
 
Open Electives 15 crs
 
Leadership Core 3 crs
LCS105 Elements of Organizations

LCS105

Elements of Organization - 3 Credits

Students need a basic understanding of how organizations work in order to manage their personal and professional lives. This course provides an interdisciplinary perspective on the foundations underlying all organizations (businesses, non-profit and governmental organizations) specifically as they relate to the nature of: management and leadership, economics both domestically and internationally, ethics, social responsibility, entrepreneurship, human resource management, marketing/advertising, e-commerce, information technology, accounting, investments, money and personal finances.

3 crs
 
Major, Core and Concentrations 51 crs
Designated Writing Course 3 crs
COM311 Writing for the Communication Profession

COM311

Writing for the Communication Profession - 3 Credits

Writing professional communication ranges from public relations to journalism and everything in-between. In this writing-intensive course, students will illustrate their professional writing skills. They will execute written work with Associated Press style, meet deadlines, make contacts on their beats, and demonstrate interviewing skills. At course end, students will have generated a full portfolio of professional-grade writing samples.

Prerequisite: COM108, ENG120

3 crs
 
Communication Core 27 crs
COM108 Introduction to Interactive Communication

COM108

Introduction to Interactive Communication - 3 Credits

In this introductory-level course for Interactive Communication majors, students will become familiarized with the various forms of virtual and mediated communication. At the conclusion of this course students will be able to explain the evolution of communication ideas and describe the history of interactive media. Additionally they will develop their own online social media platform and illustrate how the interactive communication industry’s rapid development impacts the culture, economy, jobs, and businesses. 

3 crs
COM201 Communication Theory

COM201

Communication Theory - 3 Credits

The purpose of this course is to provide a foundation for understanding the history and application of the most commonly studied mass communication theories:  Agenda Setting, Framing, Priming, Cultivation Theory, Social Cognitive Theory, Social Perceptions of Reality, Uses & Gratifications, and Third Person Effect. After completing this course, students will be able to discuss, write, and present their ideas and evolving theoretical knowledge on various interactive communication topics. Students will also critique each theory.

Prerequisite: COM108.

3 crs
COM207 Speech Communication

COM207

Speech Communication - 3 Credits

This course is designed to provide students will the skills to be effective oral communicators.  Students will identify weak and strong speaking skills, and define the steps in the speech making process. Students will develop their speeches by choosing and researching their topics, producing speech outlines, examining the audience, identifying the purpose of speaking, and producing visual aids.  Students will ultimately present informative and persuasive speeches.

Prerequisite: COM107

3 crs
COM208 Interpersonal Communication

COM208

Interpersonal Communication - 3 Credits

Students will investigate the principles of interpersonal communication including self-concept, verbal, non-verbal, gender, culture, and conflict management.  Students will be able to identify various interpersonal communication theories. By the conclusion of the course, students will design and produce a final project examining how an interpersonal theory influences both private and public life.

Prerequisite: COM107.

3 crs
COM301 Mass Media and Society

COM301

Mass Media and Society - 3 Credits

This course analyzes newspapers, magazines, television, radio, the Internet, and film to evaluate their complex and diverse power for shaping patterns of society.

3 crs
COM324 Persuasion

COM324

Persuasion - 3 Credits

This course stresses the mastery of complex forms of persuasive writing and speaking.  At the conclusion of this course, students will articulate their knowledge of rhetorical theories, developing arguments, formulating rebuttals, and refining their persuasive writing and speaking styles.  They will also assess and critique persuasion techniques in different realms of interactive communication, such as advertising and public relations.

Prerequisites: COM108, COM 201, or COM 207

3 crs
COM335 Group Communication

COM335

Group Communication - 3 Credits

This course focuses on group communication in both professional and personal settings. Students will characterize and analyze the many roles within a group, and also express how gender and culture influence group interactions. They will investigate the interpersonal and organizational theories influencing group communication. At the conclusion of this course, students will become competent and analytical group collaborators and evaluate and integrate the theories and research underpinning our group interactions.

Prerequisite: COM108 and COM208

3 crs
COM400 Media Research Techniques

COM400

Media Research Techniques - 3 Credits

This course provides students with a comprehensive overview of the mass media research methods and process. Explored are the most common research techniques used to study mass media communication, including a variety of both qualitative and quantitative research methods. Through this course, students will create, outline, research, and fully execute an advanced research project.

Prerequisite: COM201 and COM301

3 crs
COM450 Advanced Seminar in Interactive Communication

COM450

Advance Seminar in Interactive Communication - 3 Credits

This course provides students with the opportunity to design and conduct individual research projects under the supervision of a faculty member. Students will demonstrate their cumulative knowledge and expertise of the Interactive Communication major and will fully create, develop, and execute a final project based on their knowledge of the communication core and their communication concentration. Students will present their design and completed projects within the framework of the seminar. 

Prerequisite: COM201 and COM301

3 crs
 
Communication Electives 6 crs
COM Elective 3 crs
COM Elective 3 crs
 
Directed Electives** 15 crs
Concentration 15 crs
OR
300-400 Level Electives 9 crs
Electives 6 crs
 
Career and Self-Awareness 6 crs
CSS101 College Success Seminar: Learning Across the Lifespan

CSS101

College Success Seminar: Learning Across the Lifespan - 3 credits

This course provides theoretical bases and practical strategies for lifelong learning. Students will become aware of university resources, as well as the policies and procedures critical to success at Post. Emphasis is placed on critical thinking, study skills, analytical reading, effective writing, reasoning, problem-solving, time management and strategies for college success necessary to support learning in a university environment. Students will analyze their own learning abilities and styles and develop effective practices for learning throughout their lifetime. Students will explore their motivations and the external determinants that affect their educational, personal, and career success. Students will learn the role of active learning in a successful life.

3 crs
PSS301 Professional Success Seminar: Work, Life and Career Development

PSS301

Professional Success Seminar: Work, Life and Career Development – 3 credits

This course provides practical approaches to managing one’s career, working with others in teams, understanding other’s perceptions of one’s performance, managing upwards and sideways for success, maneuvering through a changing work environment and global marketplace, and networking inside and outside of one’s organization. Students will explore the changing global environment of business and the skills and knowledge that tomorrow’s workforce will demand.

3 crs
 
Grand Total 120 crs


** Concentration courses should be listed under Directed Electives. Three of the five courses must be 300-400 level.  Completing coursework in a specific concentration is not required for degree completion.


B.A. in Interactive Communication Concentrations

 

ORGANIZATIONAL COMMUNICATION CONCENTRATION** 15 crs
COM378 Organziational Communication

COM378

Organizational Communication - 3 Credits

This course investigates the many aspects of communication within an organization. Students will examine the theories, structure, and methods of organizational practices. Additionally, students will assess social media and other technology for usability and impact on organizational structures. Case studies are incorporated to support concepts through the course. 

3 crs
COM240 Social Media Tools & Techniques

COM240

Social Media Tools & Techniques - 3 Credits

This course explores various forms of social media and helps students identify both the positive and negative aspects of using these media. Students will explore in depth various forms of social media, including blogging, tweeting, Facebook, YouTube, LinkedIn, and more. At the core of all the discussions will be the facts that social media have the potential to magnify postings and carry significant risks to privacy. Students will explore ways to mitigate those risks to their privacy. At the end of this course, students will have created a plan for developing a useful, safe online footprint.

3 crs
COM375 Public Relations

COM375

Public Relations - 3 Credits

This course focuses on the role of managed communication in public relations. Students will define, explain, identify, and evaluate the history of public relations, key public relations concepts, and history, careers, and research methods of public relations. Students will examine public relations from an internal and external viewpoint for public, private, and non-profit organizations. Students will also assess the impact of new technology, diversity, and globalization on public relations.

Prerequisite: COM107

3 crs
Plus two other courses from the following list:
(one must be 300-level or above)

MKT235 Social Media Marketing

MKT235

Social Media Marketing - 3 Credits

This course provides undergraduate students with an introduction to the history of the quality movement in American industry in the 20th and 21st centuries and presents the core principles of the Baldrige Quality assessment process. By direct exposure to these concepts and principles, students will be prepared to recognize and apply these concepts and principles as they enter into their upper division coursework in the Malcolm Baldrige School of Business. Students will also be introduced to contemporary quality assurance systems, measurements and tools and learn to apply these in business situations.



MKT305 Internet and Interactive Media Marketing

MKT305

Internet & Interactive Media Marketing - 3 Credits

This course examines the impact of the Internet on business and how it has expanded a firm’s ability to customize its product and service offerings to levels not attainable in the past. Students will explore ethics inmarketing on the Internet, customer engagement, best practices, analysis of data & measuring results. This course will also define the different capabilities that social media has enabled marketers to utilize. Students will revisit the basic tenets of marketing and assess the impact of Interactive Media on these basic principles. The course also will address the benefits as well as the limitations of Internet marketing and elements of social media platforms in marketing campaigns.



MKT330 Social Marketing Strategies

MKT330

Social Marketing Strategies - 3 Credits

The primary objective of this course is to expose students to the application of traditional marketing principles and techniques to the challenges and rewards of influencing positive public behavior and bringing about social change, the discipline known as Social Marketing. Social Marketing Strategies offers a revolutionary approach to solving a range of social problems in the areas of health, safety, environmental protection, financial well-being and community involvement.

Prerequisite: MKT101



BUS311 Managerial Communication

BUS311

Managerial Communications - 3 Credits

This course provides instruction in organization and construction of the written, technological, and oral communication used in modern business. Effective communication at all levels is necessary for leaders in organizations. Well-developed communication skills will provide students with a framework for excellence across all business activities. Students will develop the skills necessary to communicate effectively in multiple modes both inside and outside of their organizations.

Prerequisite: ENG207.



MGT201 Human Resource Management

MGT201

Human Resource Management - 3 Credits

This course includes the presentation, analysis, and discussion of the specific functions of a Human Resources Department, including human relations knowledge and skills vital to the success of any Human Resources manager. Students will explore the standards of performance that are expected of managers, subordinates, and the organization with a special emphasis on the supportive relationships needed between employees and their organizations. This course also will explore a number of contemporary and controversial issues related to Human Resource Management.

Prerequisite: MGT105

6 crs

 

The university reserves the right to change or update the curriculum at any time. The university will notify students of any changes officially through the university website.