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Bachelor of Science in Marketing/International Marketing
Degree Program

Core PRogram Outcomes

  1. Students will identify and interpret the interrelationship of all activities involved in the marketing management process.

  2. Students will recognize and evaluate the role of strategic planning regarding the organization’s overall objectives.

  3. Students will differentiate between domestic and international marketing.

  4. Students will identify and examine the sequence of interrelated activities in marketing research and assess its role in planning marketing strategies.

  5. Students will differentiate among industrial, consumer and government marketing with regard to marketing mix strategies.

  6. Students will recognize and assess areas of ethical concern in marketing and the relation to public perception.

  7. Students will evaluate and examine the role and application of marketing communications in the consumer and business to business markets.

  8. Students will design, implement and assess an independent research study using the stages in the research procedure.