In today's world, the ability to satisfy the customer is essential. The Malcolm Baldrige School of Business at Post University's Bachelor of Science in Marketing degree program prepares students to creatively and consistently identify and satisfy consumer needs. Students gain an understanding of current marketing theory and best practices with special attention to the “Four P’s” of the marketing mix: Product, Place, Promotion and Price. This program is presented with a consumer-focus perspective, which includes teaching the specialized skills of selling, advertising, retailing, strategic marketing, market research, and understanding the consumer. Students will also explore topics on leadership, ethics, market analysis and measuring effectiveness of marketing campaigns and processes.
While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in business-to-business sales, the marketing program will also prepare students for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing.
Marketing majors with prior business experience learn how to develop and integrate effective business strategies with marketing tools to enhance product or service distribution.
When choosing a degree in marketing from The Malcolm Baldrige School of Business at Post University, you will study in highly interactive, small classes. Our faculty members have both advanced degrees and years of relevant business experience.
Students pursuing an Online Bachelor of Science in Marketing Degree may choose from the following three specialized tracks:
The Malcolm Baldrige School of Business at Post University's Online Bachelor of Science in Marketing Degree program combines the strengths of a traditional New England University education with the convenience and flexibility of online learning. You will benefit from regular contact with and feedback from professors, as well as the opportunity to learn from and interact with other working professionals. Our highly interactive online classes are offered in eight-week modules, six times a year, making it possible for you to complete your degree in less time without sacrificing quality.
Those who graduate from Post University with an online bachelor's in marketing degree go on to hold positions in the fields of product planning, marketing research, distribution, advertising, sales promotion, packaging, customer relations, and direct marketing. Many of our graduates begin their careers in sales or management at the retail level or as outside sales representatives in industrial sales.
To learn more about The Malcolm Baldrige School of Business at Post University's Online Bachelor of Science in Marketing Degree program, please complete the inquiry form at the top of the page or call 800.345.2562.
Accelerate your career with an Online Bachelor of Science in Marketing Degree from Post University.
|MARKETING ACCELERATED DEGREE PROGRAM FAST FACTS|
|STUDENTS IN THIS ACCELERATED DEGREE PROGRAM||86|
|AVERAGE CLASS SIZE||12|
|AVERAGE NUMBER OF TRANSFERRED CREDITS||39|
|2011-2012 PROGRAM COMPLETERS||11|
|2011-2012 PROGRAM COMPLETERS IN NORMAL TIME||100%|
|NORMAL PROGRAM COMPLETION TIME||7 years*
*ADP students who do not transfer in any credits and take one course each module will complete this program in 7 years.
|AVERAGE PROGRAM COMPLETION TIME
|2012 PLACEMENT RATE||100%|
|DEGREE PROGRAM COST|
|120-Credit Degree Program Tuition*||$66,000|
|Room and Board||N/A|
|Approximate Program Text Book Cost||$6,000|
|*This is the cost of the entire degree program using current tuition rates. Actual program cost will vary depending on the amount of financial aid provided and whether or not students transfer in any credits.|
|OCCUPATIONS (This degree will prepare you for careers including, but not limited to, the ones listed below.)|
|Marketing Research Analyst & Marketing Specialists||http://www.onetonline.org/link/summary/13-1161.00|
|Search Marketing Strategists||http://www.onetonline.org/link/summary/15-1199.10|
|Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products||http://www.onetonline.org/link/summary/41-4011.00|
|Insurance Sales Agents||http://www.onetonline.org/link/summary/41-3021.00|
|Public Relations Specialists||http://www.onetonline.org/link/summary/27-3031.00|
|Securities, Commodities, and Financial Services Sales Agents||http://www.onetonline.org/link/summary/41-3031.00|
|MEDIAN LOAN DEBT|
|Number of Borrowers||8|
|Median Federal Loan Debt||$36,720|
|Median Private Loan Debt||$9,350|
|Median Institutional Loan Debt||$0|
|Median Cumulative Debt||$36,720|