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Curriculum

Courses focus on some of the most vexing challenges for entrepreneurs and include Integrated Marketing Mix, Competitive Intelligence and Financing the New Venture.  As an added bonus, students will have the ability to focus the Certificate by choosing a final course, which will focus on creating a new venture or the growth and acquisition (or sale) of a venture.

Graduate Certificate in Entrepreneurship Prerequisite Courses* 3 crs.
Courses
Credits
BUS501 Economic Foundations of Applied Accounting and Finance

BUS501

Economic Foundations of Applied Accounting and Finance - 3 Credits

Knowledge of the fundamental concepts of finance, financial accounting and economics, including opportunity cost, the time value of money, and financial analysis. An investigation of financial decision making as it applies to business, government, and not-for-profit organizations. Emphasis is on the application of financial and nonfinancial information to a wide range of management decisions, from product pricing and budgeting to project analysis and performance measurement. Students will learn applications for a variety of decision-making tools (such as break-even analysis, activity-based costing procedures, linear programming, discounted cash flow techniques, and the balanced scorecard. Contemporary managerial techniques will be explored such as target costing and kaizen costing as a means of improving operational efficiency and economies.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

3 crs.
* BUS501 is a prerequisite course that will be waived for Post MBA graduates
 
Graduate Certificate in Entrepreneurship Core Courses 12 crs.
Courses
Credits
BUS504 Integrated Marketing Mix Strategies

BUS504

Integrated Marketing Mix Strategies - 3 Credits

The Marketing Mix Strategies will be addressed in the context of meeting the business strategy goals.  The participants will explore the portfolio of marketing mix strategies and learn how to balance them to achieve a long-term differentiation and growth.  Product, Place, Promotion and Price strategies will be associated with the various stages of a product life cycle.  At the end of the course, each participant should be able to formulate the appropriate marketing mix strategies for their choice of a product/service and a specific product cycle stage.  The course will benefit marketing managers and practitioners, as well as others wishing to understand the advantages and use of integrated approach to selecting Marketing Mix Strategies. 

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

3 crs.
BUS510 Financial Modeling

BUS510

Financial Modeling - 3 Credits

This course examines the fundamental principles of financial modeling techniques and introduces practical tools for financial decision-making in both entrepreneurial and innovative business environments. Students will build flexible financial models, which allow in-depth analysis to evaluate options, measure performance, collect data and format data collected with the intent to maximize organizational planning and opportunities. The class sessions will include exercises and implementation of modeling techniques. Assignments will require students to evaluate a business situation and make and support their decision based on their analysis. Because of the hands-on nature of the course, it is assumed that participants have a general knowledge of finance and accounting as well as a basic knowledge of spreadsheets.

Prerequisite: Acceptance into the Program, BUS501

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

3 crs.
BUS520 Competitive Intelligence

BUS520

Competitive Intelligence - 3 Credits

In today's dynamic economic environment, effective business decision making requires managers to utilize timely and accurate information. This course will explore techniques of intelligence gathering to gain valuable insight into customers, competitors, products, services, benchmarking, and due diligence, necessary to making well informed decisions. Traditional resources will be explored such as financial records, public documents, databases, government sources and the Internet. The course will also address the non-traditional methods of gathering intelligence that are not readily available to the casual searcher.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

3 crs.
BUS610 New Venture Creation

BUS610

New Venture Creation - 3 Credits

This course will focus on identifying and differentiating between ideas and real business opportunities. Students will develop skills needed to successfully screen and evaluate opportunities. Opportunity recognition, evaluation, and analysis will be emphasized. Emphasis is placed on environmental analysis, opportunity recognition, creativity and innovation, new venture screening, identification of competitive advantages, logistics and implementation issues. Elements of a business plan will be introduced as a tool in conducting feasibility studies.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.


OR
BUS625 Acquisitions in New Business Formation

BUS625

Acquisitions in New Business Formation - 3 Credits

This course will deal with the issues involved in acquiring businesses including identification, due diligence, data acquisition and analysis, valuation and financing. Discussion will include the process of acquisition as well as deal structures, and the intricacies of closing the sale. Case studies will be used through the course as well as group exercises designed to cover various aspect of negotiating. Exercises are based on acquisition situations that require negotiating such as buying (or selling), merging organizations, salary issues, and putting together coalitions.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

3 crs.
 
Graduate Certificate in Entrepreneurship Total Credits 12 crs.

 

The university reserves the right to change or update the curriculum at any time.
The university will notify students of any changes officially through the university website.