Online MBA Degree Program
Marketing Concentration

BUS500

MBA Preparatory Course

This course introduces Post University MBA students to the program, processes and online technology used in our program. It is designed to help students to understand the rigor expected and the resources available in the MBA program, thereby increasing students' ability to succeed. The course also exposes students to research methodology necessary for success in the MBA program and business/professional situations; strengthens writing skills necessary for graduate-level work and professional success, including APA style practices; satisfies the statistics course requirement and aids students understanding the quantitative skills necessary in the MBA program; and prepares Post MBA students for the capstone experience.

This course is pass/fail and is optional except for students who need to satisfy the program' statistics course requirement.¹ This course, which is strongly recommended for success in the Post University MBA degree program, is offered at $300.

¹ All Post University MBA students must have taken a business statistics or other statistics course at the undergraduate or graduate level within the last 10 years.

BUS501

Economic Foundations of Applied Accounting and Finance - 3 Credits

Knowledge of the fundamental concepts of finance, financial accounting and economics, including opportunity cost, the time value of money, and financial analysis. An investigation of financial decision making as it applies to business, government, and not-for-profit organizations. Emphasis is on the application of financial and nonfinancial information to a wide range of management decisions, from product pricing and budgeting to project analysis and performance measurement. Students will learn applications for a variety of decision-making tools (such as break-even analysis, activity-based costing procedures, linear programming, discounted cash flow techniques, and the balanced scorecard. Contemporary managerial techniques will be explored such as target costing and kaizen costing as a means of improving operational efficiency and economies.

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Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS504

Integrated Marketing Mix Strategies - 3 Credits

The Marketing Mix Strategies will be addressed in the context of meeting the business strategy goals.  The participants will explore the portfolio of marketing mix strategies and learn how to balance them to achieve a long-term differentiation and growth.  Product, Place, Promotion and Price strategies will be associated with the various stages of a product life cycle.  At the end of the course, each participant should be able to formulate the appropriate marketing mix strategies for their choice of a product/service and a specific product cycle stage.  The course will benefit marketing managers and practitioners, as well as others wishing to understand the advantages and use of integrated approach to selecting Marketing Mix Strategies. 

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Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS505

Organizational Creativity, Discovery, and Innovation - 3 Credits

This course examines the processes involved in creativity, discovery, and innovation.   Students explore the motivations involved in innovation both internal to the individual and external to the organization. The course provides strong focus on the creative process in a team environment, including managing and leading knowledge workers.  Course content exposes students to the varied approaches and results of the creative process across disciplines such as psychology, marketing, leadership and general management.    

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Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS508

The Future of Management and Leadership II - 3 Credits

This course is designed to provide an overview of, and insights into management and leadership. Distinguishing between these two important concepts, and then providing a historical perspective will provide context to current management and leadership models as well as best practices and trends for the future. The course will focus on necessary basics such as decision-making and the use of analytics, vision development and deployment, communication, empowerment, risk-taking, managing conflict and leading innovation. The course will also look into other critical areas of management and leadership such as leading in a hyper-connected society, emotional intelligence, and thinking systemically and strategically, all in pursuit of managing and leading for the future.

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Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS510

Financial Modeling - 3 Credits

This course examines the fundamental principles of financial modeling techniques and introduces practical tools for financial decision-making in both entrepreneurial and innovative business environments. Students will build flexible financial models, which allow in-depth analysis to evaluate options, measure performance, collect data and format data collected with the intent to maximize organizational planning and opportunities. The class sessions will include exercises and implementation of modeling techniques. Assignments will require students to evaluate a business situation and make and support their decision based on their analysis. Because of the hands-on nature of the course, it is assumed that participants have a general knowledge of finance and accounting as well as a basic knowledge of spreadsheets.

Prerequisite: Acceptance into the Program, BUS501

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS515

Organizational Dynamics and Effectiveness - 3 Credits

This course focuses on managing organizations for high performance in a rapidly changing business environment. This course provides a unifying framework for issues in building and managing human assets in dynamic organizations, to achieve operational and strategic goals. The student will develop an understanding of essential HRM functions that drive and support the changing world of work. Topics include recruitment, selection, compensation, training, retention and turnover, performance management, and the human resource implications of various strategies. Students will also build up knowledge in operations function in industrial, service, and public organizations which includes forecasting, line balancing, aggregate scheduling, work measurement, quality control, and learning curve.

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Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS520

Competitive Intelligence - 3 Credits

In today's dynamic economic environment, effective business decision making requires managers to utilize timely and accurate information. This course will explore techniques of intelligence gathering to gain valuable insight into customers, competitors, products, services, benchmarking, and due diligence, necessary to making well informed decisions. Traditional resources will be explored such as financial records, public documents, databases, government sources and the Internet. The course will also address the non-traditional methods of gathering intelligence that are not readily available to the casual searcher.

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Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS525

Business Strategy and Planning - 3 Credits

This course focuses on application of key strategic and managerial approaches necessary to implement the strategy of a firm in a changing world. It examines and discusses how firms develop and implement business, functional, and technology strategies. Emphasis is placed on the vision of the firm, the strategic planning process, and strategic management.

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Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS530

Project Management - 3 Credits

This course focuses on one of the major growth areas in the field of management, the topic of project management. Projects are defined as temporary endeavors undertaken to create a unique product or service. The course points out that recent interest in project management is based on recognition that many organizational tasks do not fit neatly into business-as-usual. The significant differences between project management and general management are overviewed. The three interrelated objectives of budget, schedule, and specifications are also introduced. The course emphasizes scheduling various projects and concludes with a discussion of monitoring control and learning from projects. The course will also cover benchmarking, quantitative analysis and the voice of the customer. The design of the course involves case discussion, lectures, and problem solving as the primary vehicle for learning. In addition, a project is due at the end of the term, to give the class a laboratory in which the critical thinking skills, which will be sharpened in the class, can be used to initialize and analyze various projects. The class will use computer tools to track projects.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS615

New Product Development - 3 Credits

This course will address the contemporary design and development issues common to new products and services. The course focus is on the product development process, which brings together the design, manufacturing and marketing activities of an enterprise.  The course will also cover additional topics common to both product and service development, including: global product/service development, management of intellectual properties, risk management and logistics management. 

This course provides entrepreneurs and future new product managers, project managers and team leaders with a comprehensive overview of the new product and service development process.  Participants will learn how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan and launch, and manage the financial aspects of a project. 

Prerequisite: BUS510.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS617

Matching Value Propositions to Buyers - 3 Credits

This course will leverage knowledge of buyer’s wants, needs and behaviors to develop effective value propositions and support them with focused marketing mix strategies. The participants will explore the process from a buyer’s perspective and from the marketer's and seller's points of view.  The course will benefit a wide range of marketing and sales, managers and practitioners, as well as others wishing to understand the process of value transactions between the company and the buyers. 

Pre-requisites: Foundation and Core Courses.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS618

Integrated Marketing for Managers - 3 Credits

This course addresses the content and action flow of an Integrated Marketing Plan, emphasizing the Integrated Marketing Communication (IMC) aspect. Students will learn how IMC fits within the overall organizational strategy and helps branding its offering. Students will also practice developing and implementing an Integrated Marketing Plan, including the general business framework, the specific IMC content and the measurement & evaluation stages. The governing narratives of the course learning and practice are Branding and Competitiveness.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS619

Driving Growth Through Customer Relationship Management - 3 Credits

Organizational business excellence is associated with being a true customer-centric company. This course focuses on relationship management associated with the various stages of the customer lifecycle, geared towards turning prospects into loyal advocators: Goals of the course include learning to target prospects, convert prospects to customers, engage customers and leverage them to grow the customer sphere. This is accomplished by offering customers the best competitive experience through relationship management by the organization and/or through embracing customer-managed relationships.

During much of the course, students will explore the various strategies and activities associated with creating, growing and leveraging customer relationships. These activities, as data-driven processes, are often supported and/or enabled by technology, which will be briefly reviewed in this course as well (present and future trends). Social media applications for the above activities will be specifically addressed in this course.

The course will benefit pre- and post-sales marketing professionals and managers working towards growing their businesses organically by expanding their customer footprint. The course will benefit a wide range of marketing, sales and service managers or practitioners, as well as others wishing to understand and leverage an integrated customer relationship system in their organizations.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS698

Capstone Research Course - 3 Credits

This course is the pre-curser to BUS699 and as such consists of a formal review of all other MBA courses.  In addition, the student will be responsible for identifying a final project focus commensurate with either the Corporate Innovation Track (i.e., proposal for a new program or process) or with the Entrepreneurship Track (i.e., business plan/new venture). NOTE – If a different project is desired other than the two posted, it will require permission from the lead Professor.  This course will require students to complete a plan for their final project, and to perform a literature review of relevant research to support the final project.  Depending upon the actual project chosen, the student may be required to provide an argument in favor of both the theoretical perspective and the ability to apply the project.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.

BUS699

Graduate Seminar and Capstone Project - 3 Credits

This course represents a culminating experience for the MBA program providing students with an opportunity to integrate and apply the knowledge and conceptual and analytical skills acquired during the program into a specific business project. The requirements of the capstone course will vary depending upon the concentration selected: (1) Entrepreneurship: generation of a business plan and presentation that will be submitted to venture capital firms working with the program, or (2) Corporate Innovation: completing a consulting project designed to introduce an innovation (product or services) into an existing business organization. The capstone project is completed under the direction of a faculty coach.

Download the syllabus here

Disclaimer: The above syllabus is a sample only from the course, and is subject to change at the Professor's discretion. Please do NOT purchase books based on this syllabus.