Online Degrees

Anita Goerig
Associate Faculty

Contact info:
Email: agoerig@instructor.post.edu

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Biography

Academic Background:

• Master of Business Administration – University of New Haven
• Bachelor of Art, Graphic Design, Minor in Marketing – Central CT State University
• Associate of Science, Business Administration, Marketing – Mattatuck Community College (Honors in Marketing)

Teaching Background:

Ms. Goerig currently teaches undergraduate courses in Marketing at Post University. She has been teaching/training on a professional level for over 20 years.

Professional Background:

Anita brings over 25 years of practical marketing experience to Post University.  She is a creative developer of innovative strategies and successful integrated marketing communications programs that foster sustainable business growth in her career as Director of Marketing. Her expertise in educating clients of the capabilities and applications suitable for diverse project specifications has aided sales in securing national accounts. Anita mentors employees via training programs to strengthen internal and external communications. In addition, Anita manages outreach on a statewide level to foster environmental quality through education.

Teaching Philosophy:

Anita brings to the university topical marketing situations and solutions that inspire and challenge students in her class. She makes the material relevant and within reach to enhance the learning experience, and encourages personal commitment, creativity, and dedication from her students.

"He who has put forth his total strength in fit actions has the richest return of wisdom."
- Ralph Waldo Emerson

Awards:

• 2011 Conservation Commissioner of the Year Award,
  CT Association of Conservation and Inland/Wetlands Commissions
• 2011 Exemplary Outreach Efforts Award for Excellence in Land Conservation
  CT Conservation and Land Trust
• 2008 Outstanding Municipal Official of the Year Award for outstanding achievements in promoting open space preservation and natural resource conservation.
  CT Conservation District
• 2002 Excellence Award, Marketing campaign, brand identification and package design
  CT Art Directors Club
• 2003 Excellence Award, Self promotion web site
  CT Art Directors Club

Professional and Community Activities:

• Board of Director, Member of CACIWC (2010 – Present)
• Vice-Chair, Conservation Commission Beacon Falls (1995 – Present)
• Member, Plan of Conservation and Development, Beacon Falls (2010 – Present)
• Member, Business and Professional Women (2002 – Present)
• Member, American Marketing Association (2005 – Present)
• Member, CT Art Directors Club (2001– Present)
• Member, Marketing Faculty Forum, Post University (2011 – Present)
• Member, Regional Naugatuck River Greenway Routing Study, COG  (2009 – 2010)

Personal Background:

Anita’s hobbies include photography, hiking, bicycling and white water rafting.  Her volunteer work is extensive specifically in the field of conservation of natural resources.

Research/Academic Interests:

Anita’s research and academic interests include the study of social marketing and its impact on clients and future consumers. She believes that bridging the changing dynamics of consumer initiated marketing with commercial marketing approaches will ensure a sustainable future. She is considering doctorate studies to pursue her interests and further her academic career.

Publications/Presentations:

• Co-presenter for the CACIWC, 34th Annual Conference. Topic:  Land Trust & Conservation Commission Collaboration: Partnerships for Land Preservation & Stewardship workshop.
  (Nov. 2011)
• Program developer and educational leader – 1st Annual Discovery Day event for Region 16 students (Oct. 2011)
• Presenter – 2nd Annual Community Forum event, Natural Resources (Oct. 2011)
• Presenter – 1st Community Forum event, Great Open Spaces (Oct. 2008)