CIS 112

Introduction to Computing 3 Credit

This course strives to meet the high level of computer literacy required of all students earning a degree from the university. Special emphasis is placed on the ethical use of computer technology for information analysis and communications. Computer units introduce the Internet, Windows, word processing, spreadsheets, and presentation software. Students who feel they have attained computer literacy and earn 70 percent on an exemption exam may substitute any other 3-credit course for this core requirement.

Prerequisite: Keyboarding proficiency is recommended.

ENG 101

English Composition - 3 Credits

This course in expository writing is designed to develop students’ abilities to write effectively with clarity, logic, and coherence. Emphasis is placed on the composing process, organization, sentence and paragraph structure, and usage. At least one essay is based on library research.

MGT 105

Principles of Management - 3 Credits

This course is an introduction to the principles of management and their application in public and private, profit and non-profit organizations. The areas of employee motivation, group behavior, leadership, strategic planning, organizational design, and career opportunities represent a variety of subjects presented and discussed in the course. Emphasis is on the research and techniques available to assist in the development of requisite management skills.

ENG 102

Composition and Literature - 3 Credits

This writing course emphasizes literary appreciation and criticism. Students are introduced to various literary genres: the short story, the poem, the novel, and the play.

Placement by examination. Laboratory and fee may be required. Prerequisite: ENG101.

MKT 101

Principles of Marketing - 3 Credits

This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. It is the foundation course for upper-level marketing courses.

PSY 101

Fundamentals of Psychology I - 3 Credits

This course examines the nature of psychology as a social and behavioral science. It surveys fundamental areas in behavior including research in psychology, the brain and behavior, learning, human development and socialization, intelligence, personality, health psychology, and social psychology.

ACC 111

Financial Accounting - 3 Credits

This course is for the student to learn about accounting as an information development and communications function that supports economic decision-making. The course will help students perform financial analysis; derive information for personal or organizational decisions; and understand business, governmental, and other organizational entities.

ENG 207

Speech Communications - 3 Credits

This course examines fundamental principles of oral communication with emphasis on the logical development, documentation, and delivery of the basic types of speeches. Students will construct audience analyses and participate in the evaluative process of speeches.

Prerequisite: ENG101.

BUS 204

Business Law I - 3 Credits

This course covers Constitutional Law and the rights and duties that apply to business entities as well as to individuals.

Also covered are Tort Law, body and property injury, as well as harm to reputation in the business context; Criminal Law, specifically those areas pertinent to business, such as bribery and embezzlement; Intellectual Property Law, including copyright, patent and trademark laws; Contract Law, which encompasses sales contracts and the application of the Uniform Commercial Code as well as common law contracts, such as employment contracts.

MAT 120

College Algebra - 3 Credits

This course provides a review of the fundamentals of algebra: a study of function theory, specifically linear and quadratic functions; matrix operations; and linear programming. Emphasis is placed on problem-solving techniques with special attention given to business and other applications.

Prerequisite: MAT101 or placement examination.

FIN 301

Principles of Finance - 3 Credits

This course examines the role of finance in relation to other business operations and within the financial community. It covers the development and use of the basic tools for financial administration, financial analysis, planning and control, investment decisions, and management of sources of funds.

Prerequisites: ACC111; MGT105.

BUS 340

Business Ethics - 3 Credits

This course examines the ethical issues and dilemmas which challenge the manager, the business organization, and the capitalist system. Cases, readings, and discussions serve to integrate ethical reflection with management decision-making.

Prerequisite: MGT105.

ECO 201

Macroeconomics - 3 Credits

This course examines the fundamental analytical structure of a macro economy and familiarizes students with the problems of employment, inflation, interest rates, and business cycles. Topics include the determination of income and output, the role of fiscal and monetary policy, and the interaction of an economy with the rest of the world within a global framework.

PHL 101

Introduction to Philosophy - 3 Credits

This course is designed to introduce the student to philosophical investigation. Part one includes the origin, nature, and value of philosophy. Part two is an analysis of the problems of human nature, our universe, and the existence of God. Part three includes an introduction to the areas of metaphysics, theory of knowledge, ethics, and political and social philosophy.

ACC 211

Managerial Accounting - 3 Credits

This course provides a practical understanding of the use of accounting by management in planning and controlling operations in all functions of the enterprise and in choosing among alternative courses of action.

Prerequisite: ACC111

SOC 101

Principles of Sociology - 3 Credits

This course is an introduction to the basic concepts in Sociology and an analysis of culture, socialization, stratification, social organization, class, social interaction, social change, and conflict.

BUS 320

Logistics Management - 3 Credits

This course focuses on physical distribution, sourcing activities and production. The study of logistics entails understanding the planning and control decisions related to movements and storage of materials. Two distinct types of logistics will be studied, inbound and outbound logistics. A number of topics, including warehousing, transportation, packaging and inventory theory, combine with an understanding of the customer’s service requirements to develop a system to maximize customer utility.

HIS 101

World Civilization I - 3 Credits

This course provides a survey of significant developments relating to the rise of early Mediterranean, European, and Asiatic societies. Economic, political, and religious themes are stressed from the foundations of civilization to the eve of the Western Enlightenment.

IBA 301

Principles of International Business - 3 Credits

This course familiarizes students with the multidimensional macro-environment of international business and teaches them the tools necessary for the analysis and evaluation of diverse problems within that environment. Basic principles and issues of international economics are introduced as well as global aspects of politics and culture. The different managerial functions within a multi-national firm are examined.

Prerequisite: MGT105

HIS 102

World Civilization II - 3 Credits

This course is a companion to HIS101, surveying the development of civilization from the Western Enlightenment to contemporary times. Emphasis is placed on the emergence of ideological movements; regional, economic, and political patterns; and technological innovations that fostered periods of war and peace.

ECO 202

Microeconomics - 3 Credits

This course familiarizes students with the decision-making processes of individual economic units such as households, firms, and industries, and their interrelationships. Topics include the nature and framework of the forces of supply and demand, household behavior, and consumer choice; the behavior of the firm under different industrial structures, resource allocation, and income distribution; and international trade and comparative advantage.

BIO 150

Nutrition - 3 Credits

This course presents a scientific study of the basic principles of nutrition. Nutrient requirements, diet, biochemistry, diseases, and socio-economic concepts are stressed. Special emphasis is placed on changes throughout the human life cycle.

MAT 230

Quantitative Analysis - 3 Credits

This course introduces mathematical techniques used in business, economics, and social sciences. Topics include mathematics of finance, systems of linear equations and inequalities, Gaussian elimination method, linear programming, Simplex method, and probability. These techniques are applied to the optimization of profit and cost functions that arise in production and transportation problems.

Prerequisite: MAT120 or placement examination.

ENG 304

Film: The Reel Experience - 3 Credits

This course deals with the elements of film including the script, filming techniques, direction, acting, editing, art and set design, costume and makeup, and historical development. Examples from various genres are viewed for analysis.

Cross listed with COM304. Prerequisite: ENG207

MGT 347

Systems Management - 3 Credits

This course introduces the systems approach to management with a view towards the entire range of managerial responsibilities associated with achieving effective performance from a “learning” organization. Management simulations and short cases applying systems tools reinforce systems theory.

Prerequisite: MGT105, CIS112

ART 101

Art History I - 3 Credits

This course provides an introduction to the history of the visual arts from prehistory to the early Renaissance. Major works in architecture, sculpture, painting, and graphic arts are covered in chronological order.

MKT 204

Advertising - 3 Credits

This is an introductory course dealing with the theories, methods, and practices of modern advertising including regulations and ethics. The course gives the student hands-on experience producing advertising campaigns including graphics and media selection.

Prerequisite: MKT101.

ART 102

Art History II - 3 Credits

This course provides an introduction to the history of the visual arts from the Renaissance to the Twentieth-Century.

It presents a chronological coverage of architecture, sculpture, painting, and graphic arts, stressing the characteristics

that identify periods and styles.

MKT 315

Marketing Management - 3 Credits

This course helps students conceptualize the strategic planning process as it relates to the primary determinants of sales and profits. It also helps the student understand in depth the business and ethical problems a marketing manager faces in a global marketing environment, and suggests various alternative solutions to these problems.

Prerequisites: MKT101, MGT105.

ENG 311

Creative Writing - 3 Credits

This course provides extensive imaginative writing of description, dialogue, poetry, and narrative. The course is designed for students who write readily but need direction and consultation.

MKT 404

Consumer Behavior - 3 Credits

This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, and practical marketing applications. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace.

Prerequisite: MKT101.

COM 301

Mass Media and Society - 3 Credits

This course analyzes newspapers, magazines, television, radio, the Internet, and film to evaluate their complex and diverse power for shaping patterns of society.

MGT 405

Organizational Behavior - 3 Credits

This is a study of individual and small group behavior in organizations and the interpretation of this behavior in the context of the managerial environment. The nature of such concepts as influence, power and control, attitudes, communication, conflict, and interpersonal relations is explored to provide understanding of the dynamics of group behavior.

Prerequisite: MGT105.

LAW 306

E-commerce: The Legal Context - 3 Credits

This is a trailblazing course on e-commerce and the legal issues this activity has created. Among the topics covered are an overview of e-commerce; jurisdiction; copyrights; trademarks; privacy; obscenity; defamation; online contracts; and Internet taxation.

MKT 342

Marketing Research - 3 Credits

This course discusses various tools and techniques used by managers of marketing research. Topics covered include developing the research study, selecting a sample, focus interviewing, questionnaire design, data collection, controlling the field force, validating results, and drafting the final report. Students also learn basic statistical analysis of research findings.

Prerequisites: MAT220; MKT101.

LAW 325

e-Government: The New Legal Environment of Business - 3 Credits

This is a web-supported course that examines the developing concept of e-government. Students become familiar with the methods used by state and federal government to regulate business by means of government websites. Assessment is based on a student generated portfolio.

Cross listed with BUS325.

MKT 305

Marketing on the Internet - 3 Credits

This course examines the impact of the Internet on business and how it has expanded a firm’s ability to customize its product and service offerings to levels not attainable in the past. This course will also define the different capabilities that the Internet and World Wide Web have enabled marketers to utilize. Students will revisit the basic tenets of marketing and assess the impact of the Internet on these basic principles. The course will address the benefits as well as the limitations of Internet marketing.

BUS 411

Business Policy Seminar - 3 Credits

This seminar requires students to utilize concepts presented in previous business administration and economics courses in analyzing corporate business strategies. The case study approach is used. Oral and written reports are required.

Prerequisite: Senior standing.